BRUSSELS (October 2nd, 2017) — Novus International, Inc., as a leader in animal nutrition and health solutions, is proud to support the Intestinal Health Scientific Interest Group (IHSIG) in its 5th Symposium on Poultry Intestinal Health. Novus will share its latest research on AVIMATRIX®, a premixture based on a blend of aromatic compounds, primarily benzoic acid, embedded in a vegetable fat matrix, through a Silver Sponsorship at the scientific symposium in Bangkok, Thailand, October 11-12
AVIMATRIX® Product Approved as Zootechnical Feed Additive in the European Union
A new natural carotenoid product may be the only option for some egg and poultry producers facing a tight supply of synthetic pigments. According to Novus International Inc., demand is increasing for its COLORTEK Yellow feed additive -- a natural alternative to apo-ester for use in egg and broiler chicken skin coloring -- as the poultry industry adapts in the face of a shortage of synthetic pigments and decides to replace synthetic ingredients in poultry diets to suit consumer preferences.
Due to the shortage of synthetic pigments, the poultry industry is being forced to adapt and increasingly seek alternative solutions for egg and chicken skin coloring. A unique technology by Novus International is seen to be benefitting from the current market context.