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Pet Nutrition is a unique segment of the animal feed industry, animal companions being considered as members of the family. This pet humanization trend has a strategic impact on the recent evolution of pet nutrition. Pets “parents” want the best for their pets and they are looking for solutions to optimize their health, well-being and longevity. As such pet nutrition innovation is driven by trends seen in human nutrition, such as natural and sustainable ingredients, nutraceuticals bringing additional health benefits to a standard nutrition. This trend correlates with the growth of certain pet food segments, including healthy treats, specialty pet foods and other more premium options.

Novus’corporate commitment to sustainability, core competencies in nutritional research and innovation in animal nutrition and nutraceuticals through its joint venture partner dedicated to human nutrition, allows us to support manufacturers of pet food, treats or supplements to meet those new trends in pet food nutrition.

Pet