Getting to Know Dr. Vivek Kuttappan
What is your official title at Novus?
Research Scientist, Physiology
How long have you been with Novus?
Over two years (2 years and 2 months on March 04, 2018)
What is your background in the industry?
I have a Bachelor’s Degree in Veterinary Sciences and Animal
Husbandry, and Master’s Degree in Veterinary Science from Kerala Agricultural
University, India. Afterwards, I acquired my PhD in Poultry Science from Center
of Excellence in Poultry Science, University of Arkansas. I have more than 10
years of experience working with various approaches to improve meat quality, as
well as to reduce the incidence of broiler myopathies (white striping and woody
breast), and nutrition intervention strategies to improve gut health and
production performance in broiler birds.
Which product of Novus’s is your favorite?
What accomplishment or moment in your career are you most proud of?
I am most proud of my work in broiler myopathies. In
addition to various awards I received for the work, some of my published
articles in this area are considered as the most read/cited articles in Poultry
Science journal. I am happy to know that people are benefited from my work and
that way, I could provide some useful contributions to the industry.
What is the oddest or hardest question a customer or collaborator has ever asked you?
What is the cause of incidence of myopathies in broiler
birds and how can it be completely prevented?
In your opinion, what is the biggest challenge facing the animal agriculture industry today?
Sustainable food animal production meeting the quality
demands from consumers.
What would be your first move if you were tasked with helping the industry overcome that challenge?
First of all, there is no easy fix for this challenge. A
systematic approach by identifying specific challenges faced by the industry,
understanding the reasons/factors associated with those, and adopting proactive
intervention strategies could help to overcome the challenge to a great extent.
When you are not promoting Novus products what do you like to do?
During leisure, I like to spend time with my family, watch
movies, play badminton, and started learning tennis.
If you could go to dinner with any 3 people dead or alive, who would you choose?
Leonardo da Vinci, Roger Federer, Natalie Portman.
If you had to choose only one book for your library, what would it be?
The Alchemist by Paulo Coelho.
What is your favorite beef/dairy/pork/poultry product to eat?
Medium-done filet mignon with some hot spicy sauce.