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Q1 Poultry Newsletter

Celebrating 25 Years: Helping Feed Tomorrow

Project Horizon – Novus International’s Commitment to Antibiotic-Free Production Alternatives and Solutions


McDonalds. Subway. Panera Bread. The list of restaurant chains, retailers, and food service companies demanding antibiotic-free meat protein products continues to grow. These vendors’ promises of antibiotic-free meat protein on their menus comes almost two decades after the first concerns about the possible link between meat produced from animals treated with antibiotics, particularly for growth promotion, and human resistance to antibiotics first was addressed in regulatory circles. Study of the connection continues as does the shift in the livestock production industry.

Regardless of the lack of substantial science relating to the possibility of animals treated with antibiotics contributing to human antibiotic resistance, an even greater force is at play. Consumer demand trumps science leading to change. From the largest companies like Perdue and Tyson to individual producers, the call for antibiotic-free production has been heard and it is fundamentally changing meat production in the United States.

Antibiotic-free livestock production means shifts for producers and everyone in the supply chain. Producers have had to reduce the need to use antibiotics through changes in management practices, nutrition, and biosecurity measures. While producers adapt, the need for industry experts and resources able to evaluate the system as a whole and collaborate with producers to overcome production challenges they may be facing for the first time has grown exponentially.

While the shift toward antibiotic-free production has been underway for years, it has been a slow, careful process on the part of producers as well as those they do business with. Standards are not uniform across the industry and practices vary among species. This variability adds an extra layer of challenge.

Verification of compliance with antibiotic-free programs presents additional concerns. Each company or production system has its own standards and operating procedures when dealing with sick animals. Verifying those standards and procedures is often at the direction of the food service or retail customer for their particular antibiotic-free standards. In the poultry industry, those customers each have their own verification protocol. In the pork industry, the Common Swine Audit has paved the way with customers adding specific audit points to satisfy their antibiotic-free program requirements.

For veterinarians and producers, animal welfare concerns need to be addressed before beginning antibiotic-free production, so producers know what to do with a sick animal or bird. Having the answers will alleviate the amount of time the animal suffers or possibly having to treat the entire barn. That kind of treatment would negatively impact the grower’s financial return because of being classified as normal production and no longer qualifying for any available antibiotic-free premiums. All animals treated with antibiotics must follow strict withdrawal timelines, approved by the Federal Drug Administration (FDA) to ensure a safe, residue-free meat product at slaughter.

There are nutritional products available to maintain production levels in the absence of antibiotics. Novus’s team of experts in production and nutrition management, with foundations in science-based nutrition products, can help producers bridge the gap and reduce the need for antibiotics in production.

Project Horizon was developed to concentrate Novus’s expertise and products, presenting them to producers as uniquely qualified and successful alternatives to fill gaps in antibiotic-free protein production systems.

The Importance of Gut Health


Gut health plays a huge role in the success or failure of the performance of commercial poultry. Ingredient digestibility, nutrient absorption, bird performance and health rely on the integrity and function of a healthy gut.

It is clear that maintaining gut health is critical to building a strong foundation for poultry performance. So what’s the secret to optimal gut health and function? Help the gut do its job…naturally, simply and cost-effectively. SPORULIN® direct-fed microbial feed additive does just that.

SPORULIN contains three proprietary strains of live Bacillus subtilis bacteria that are used to positively shift the populations of beneficial enteric bacteria and promote intestinal integrity. This unique blend supports gut function, promoting overall animal health and performance, and also provides a positive effect on pathogens such as Salmonella.

Novus Is With You When It Matters!

The Annual Poultry Festival was a great success for The Poultry Federation the weekend of June 17-18 in Rogers, Arkansas. Over 5,000 people in the poultry industry, including Novus's North America poultry sales reps Lindsay Brand and Gary Warren, attended various activities throughout the weekend. Novus is excited to continue their support of the Federation during the Annual Poultry Festival and is looking forward to increasing participation in years to come. The auction this year was a huge success as always, and Novus was glad to contribute by donating a Big Green Egg. Our donation raised $2,300 to go towards scholarships for students who will pursue jobs in the poultry industry after graduation. Next year, we plan on having more of our team members present to participate and meet with such great customers in the region.


Getting to Know Tamara Loeffler, DVM

Technical Services Manager, Poultry

Dr. Tamara Loeffler is responsible for providing technical support for the sales of poultry products in North America. As a member of the technical sales team, Tamara helps train sales staff, develops technical marketing materials, plans and executes customer product trials and is involved with new product discovery and development.

She joined Novus June 20, 2016, and came to the team with a broad background and vast understanding of the U.S. poultry industry. Tamara has worked for several of Novus’s customer companies through the externships during her DVM studies. She has spent time working in all facets of production starting with disease diagnostics and quality control, ranging to commercial egg production and breeder operations and finally, broiler production, including feed mills, hatcheries and processing.

Tamara is originally from South Florida and received her Bachelor’s degree in Animal Science from the University of Maryland, College Park. From there she went on to get her Master of Science degree in Poultry Nutrition from the University of Georgia, under Dr. Amy Batal, then continued on to Mississippi State University where she earned her DVM from the College of Veterinary Medicine.

Tamara is a member of the American Association of Avian Pathologists as well as the American Veterinary Medical Association and has already authored or co-authored seven peer-reviewed articles.

Research Focus

The North America technical service team, along with some of the sales and marketing team members, are looking forward to seeing many of you in New Orleans, Louisiana, for PSA July 11 – 14. This year at the meetings we have some great new research being presented across our key product platforms. Additionally, we will be hosting our annual cocktail reception on Monday evening, July 11 to celebrate our 25th anniversary. Visit our website, www.novusint.com for more information on the research being presented.

Tuesday, 4:30 p.m. – 6:00 p.m.: Efficacy of a next generation microbial phytase in laying hens fed corn-soybean meal-based diets low in non-phytate phosphorus.

Oral Presentations:
Tuesday, 4:30 p.m.: Evaluation of xylanase form and dose in broilers few wheat based diets
Wednesday, 2:45 p.m.: Evaluation of CIBENZA DP100 protease enzyme on apparently ileal amino acid digestibility of full fat extruded soybeans in broilers
Wednesday, 4:30 p.m.: Does phytate origin affect phytase response differently?
Thursday, 1:30 p.m.: Effect of chelated copper on gut health in broilers