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Q4 Beef Newsletter

Celebrating 25 Years: Helping Feed Tomorrow  


Optimize Production and Minimize Waste with a Better Mineral Source  

The days of overfeeding minerals to meet an animal’s nutrient requirement should become history. Beef producers have access to state of the art mineral technology that is more effective, and therefore more efficient, in achieving the needs of animals in all production situations.

Once you meet the nutrient requirement of the animal, any extra minerals don’t matter because they don’t provide extra returns and can actually cause competitive antagonisms which negatively affect performance, resulting in higher cost of production and return to balance. One of the key ways to avoid historic overfeeding of trace minerals is to choose a more bioavailable source. Organic trace minerals, which have better bioavailability, don’t react with mineral antagonists like sulfur in distiller’s grains, making the minerals unavailable. The animal’s mineral needs can be met with less total supplemental minerals, which can be more cost effective than supplementing with higher amounts of less bioavailable inorganic minerals.

With greater bioavailability, trace minerals from Novus are so effective at mineral delivery beef producers can use less mineral product and have less mineral waste through loss in excretion without sacrificing any performance expectations.  This allows for the producer to optimize their mineral feeding program in an efficient, cost effective manner.

Novus offers two lines of trace minerals, MINTREX® chelated trace minerals and MAAC® chelated trace minerals. Distinct from other organic trace mineral products on the market, Novus’s trace mineral solutions are chemically and structurally defined chelates with the ideal ligands for better bioavailability and greater results. Many other mineral sources aren’t stable at low pH and release the minerals in the upper GI tract. Released too soon, these minerals are prone to absorption by antagonists, which leads to loss through excretion.

MINTREX and MAAC are chelated trace minerals optimized for mineral delivery: the trace minerals are protected from release and from antagonists in the upper GI tract while still available for absorption in the small intestine. Because MINTREX and MAAC have higher bioavailability, you can feed less mineral but with more consistent performance than with inorganic and other non-chelated trace minerals.

To experience how less is really more with MINTREX or MAAC, beef producers should contact their nutritionist or a Novus representative. Novus is a global developer of nutrition products for better health. Its research team is committed to making beef production more efficient and profitable, from cow-calf to backgrounding to feedlot.

Novus’s trace mineral options, click here.




MAAC® chelated trace minerals are a proven solution for improving animal performance through trace mineral nutrition. Backed by decades of research and field trials, MAAC is a cornerstone of Novus’s trace mineral portfolio.

Trace minerals are classified as inorganic or organic. Inorganic trace minerals are often underutilized by the animal due to their low bioavailability. Within the organic trace mineral classification, there are further class distinctions, one of which is chelated trace minerals. Chelated minerals have a stable and defined structure to allow for maximum absorption. MAAC chelated trace minerals fall in the elite class of chelates which sets them apart from other trace minerals on the market.

Benefits of organic trace minerals include improved enzyme activity, tissue and structural integrity, immune development and response, oxidative balance, and reduced environmental impact.

The MAAC molecule is one of only two AAFCO defined chelated trace minerals available on the market today, featuring unmatched quality and maximum value.



Mycotoxins in Feed  

At the Southwest Nutrition Conference hosted in Tempe, Arizona, Novus hosted a breakfast featuring Dr. Duarte Diaz talking on “Antioxidants and Mycotoxicosis.” Dr. Diaz emphasized the four main factors impacting production: genetics, nutrition, environmental conditions and management. When one of these is disrupted there is a chain reaction. Mycotoxin challenges, a nutritional factor, lead to oxidative stress and can have a negative impact on production. One of the ways to prevent those mycotoxin challenges from affecting the animal is to supplement with an antioxidant. By preventing oxidative stress and damage to liver, kidneys and other target organs, as well as preventing stimulation of lipid peroxidation in the intestine, animals are not negatively impacted by those nutritional stressors. When you combine an antioxidant with a mycotoxin solution, vitamin A and vitamin E levels are increased in the animal over using a mycotoxin solution itself as well. Dr. Diaz summarized the talk by reminding the crowd oxidative stress can be multi-faceted and a comprehensive plan and approach are the best ways to mitigate challenges faced during stressful situations.



With You When It Matters 

NCBA, San Diego, California

The annual NCBA Cattle Industry Convention was held this year in sunny San Diego, California. Attendance was strong despite the distant location to the nation’s cow/calf center of the high plains and Novus’s team had a very productive show. The booth location was optimal for customer interaction and communication. The team raffled a Big Green Egg grill to a lucky winner which also helped drive traffic to the booth. As in years past, Novus focused on their trace mineral solutions available to the beef market with an emphasis on MAAC® for cow/calf producers and inclusion in their trace mineral mixes. In addition, the team explored opportunities to build relationships with producers and increase brand awareness of Novus products. Look for Novus at more industry events this summer and fall!



Getting to Know Jared Hux  

What is your official title at Novus?
Senior Manager – North America Marketing

How long have you been with Novus?
10 years

In your role what is the most interesting thing you do?
The world area marketing role in Novus is an extremely cross-functional role that requires collaboration with several departments for the development and implementation of the sales and marketing strategies for Novus’s methionine and specialty businesses in North America.  In my role, I am able to interact with my counterparts from the other world areas allowing me to bring new ideas and product/solution concepts from other regions to North America.

What is your favorite Novus product?
ALIMET® is my favorite Novus product.  I started my career with Novus 10 years ago working on the ALIMET business and have been fortunate to be involved with the ALIMET business ever since.

What accomplishment or moment in your career are you most proud of?
In 2012, I was given the opportunity to take an expatriate three year assignment in Brazil.  It was an excellent opportunity that allowed me to have an active role in managing Novus’s methionine business and marketing organization in Latin America.  In addition, I had tremendous personal benefit in learning a new language and being fully immersed in the Brazilian culture with my family. It gave us the opportunity to travel to places we probably would have never visited in our lifetime.

What is the oddest or hardest question a customer has ever asked you?
I was once asked by a customer if I had a good chocolate cake recipe for a family reunion she was attending. I shared the recipe with her and a few days later she called me with a few questions just to check to make sure she was following the recipe correctly.

How do you work with customers to address their needs and overcome challenges they face?
In my role, I work daily with the sales and technical teams in North America and meet with customers on a regular basis.  Being able to hear first-hand the challenges that our customers face and contribute to potential solutions to address these challenges is very rewarding.

When you are not promoting Novus products what do you like to do?
I enjoy golfing, spending time with my family and almost any activity that involves being outdoors.

If you had to choose only one book for your library, what would it be? 
Webster’s Dictionary – I truly enjoy learning. 

What is your favorite beef/dairy/pork/poultry product to eat? 
Hmmm…this is a hard one.  I like steak, but I eat a lot of chicken.  However, each year at World Pork Expo I look forward to having the world famous bacon covered donuts!!