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World Dairy Expo 2016

Celebrate 25 Years

25 year anniversary logo_blue

Novus is proud to join the best of the best in the dairy industry at the 50th annual World Dairy Expo in Madison, Wisconsin, October 4 – 8th. We look forward to sharing our latest research, product information and celebrating our 25th anniversary with our customers.

Featured Products


Chelated Trace Minerals

MINTREX chelated trace minerals are some of the most bioavailable trace minerals on the market today. Their unique 2:1 chelate structure allows for a novel approach in formulation we like to call “Reduce and Replace.” Nutritionists are able to reduce the current mineral levels and replace them with a lower volume of a higher quality trace mineral, resulting in a lower total inclusion level yet a higher available trace mineral level.


AGRADO® Plus Feed Additive

Agrado Plus - 3 modes of action

AGRADO Plus feed additive contains a synergistic blend of antioxidants in combination with a free metal chelator delivering superior efficacy for both animal and plant sourced fats. Additionally, it protects key ingredients such as vitamins from oxidation and reduces harmful reactive oxygen species that can negatively impact animal health and productivity. AGRADO Plus helps alleviate the impact of stressors on the animal and supports the animal’s natural antioxidant mechanism, promoting oxidative balance.

With its unique formulation, AGRADO Plus provides three primary benefits to the dairy producer.


25th Anniversary Party

Come celebrate our 25th anniversary with us! We are hosting a reception on Thursday, October 6th at 5:30 p.m. at Great Dane Pub and Brewing located at 123 E. Coty St. To RSVP your attendance, e-mail Alexi Moehlenpah at alexi.moehlenpah@novusint.com.

Booth Raffle

Stop by and see us at booth 1211 in the Exhibit Hall to visit with the Novus sales and technical team throughout the week. Additionally, we will be raffling off a Traeger grill at the end of the week. Stop by and fill out an entry form to throw your name in the hat!

For more information about the event in general, contact Rachel Hieston at rachel.hieston@novusint.com