As the industry works to increase production efficiency, it is also facing increasing pressure to decrease its water footprint. This practice, while good for the environment, can lead to accumulation of organic matter in the production system. This in turn leads to proliferation of potentially pathogenic bacteria and buildup of toxic metabolites that can prevent animals from performing to their full potential.

Novus probiotic solutions balance the needs if increased production and sustainability. By boosting the water's capacity to carry organic matter these products maintain an environment that fosters optimal animal performance with the least water exchange possible. And by improving the equilibrium of the culture system, they allow producers to increase production while preserving performance.