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Novus 2011 NCBA Highlight Video
Highlights from Novus International during the 2011 Cattle Industry Annual Convention & NCBA Trade Show.
 
The IDEA Process
The IDEA Immobilized Digestive Enzyme Assay accurately quantifies protein and amino acid digestibility values of your feed ingredients. IDEA puts the power of rapid scientific analysis right in your hands and right on site. It's the first meaningful and practical feed ingredient assay available for ...
 
Farming for the Future
By 2050, to meet the demands of a growing population, the world will need to produce two times the amount of food produced today, by using virtually the same land area as today. Egg farmers around the world are meeting this need by producing the "perfect protein".
 
Novus International - Science Driven Solutions
The Science Behind the Agriculture Solutions at Novus International Research Center
 
A Sea of Challenges in Agriculture
My name is Francisco Gomez. I'm a Global Aquacultural Manager here at Novus and I've been working in aquaculture all my professional life. The first challenge is that fish move, breathe, excrete and reproduce all in the same environment, in water. You don't have that in the chicken, right? The ...
 
Farm to Table Nutrition in Aquaculture
My name is Francisco Gomez. I'm a Global Aquacultural Manager here at Novus and I've been working in aquaculture all my professional life. We have to remember that most of this planet is water, and we know less about our oceans than we know about the surface of the moon. It is a natural consequ...
 
Selling a New Standard
My name is Francisco Gomez. I'm a Global Aquacultural Manager here at Novus and I've been working in aquaculture all my professional life. Brand awareness and brand integrity -- we want to sell a new standard. We want to be considered as a company that is driving the industrialization in the ma...
 
Solutions for Aquaculture Agriculture
My name is Francisco Gomez. I'm a Global Aquacultural Manager here at Novus and I've been working in aquaculture all my professional life. We are all focused about customer challenges. We are ... all our business is to think about - what does the customer need? Our internal speech amongst ours...
 
How Antioxidants Work
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes, and a few other products. These antioxidant products in the animal's system, from a dietary perspective, work by managing the peroxide level in that feed and diet, prior to it entering the animal,...
 
Managing Oxidative Stress with Dietary Antioxidants
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes, and a few other products. Dietary antioxidants are a very important cog in a multi-product solution to solve oxidative stress in the animals' systems. Taking a human analogy, high performance ath...
 
Oxidative Balance for Health and Performance
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes, and a few other products. Novus uses a term that wasn't used much a couple years back in the industry. Our research in the area of the animal models and systems has caused us not only to look at ...
 
Balancing for Amino Acids
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group. What we're trying to do when we balance for amino acids in the diet is to maximize production at the lowest cost. Amino... methionine is the first limiting amino acid in a dairy diet. So if we can maximize the methi...
 
The Building Block of Protein
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group Methionine is a building block for protein. Protein makes milk, protein makes meat. So it is very important. In a dairy ration, what you're trying to do is get the right level of amino acids in the ration. Methioni...
 
IDEA Process Video
IDEA™ assay is a proprietary process that quickly and accurately allows users to determine the protein amino acid digestibility of feed ingredients like soybean meal, poultry and feather meal, fish meal, meat and bone meal and DDGS. The IDEA Immobilized Digestive Enzyme Assay accurately quantifie...
 
The Novus C.O.W.S. Program
Novus International's C.O.W.S. (Cow Comfort, Oxidative Balance, Well-being and Sustainability) program helps dairy producers analyze their herd's daily activities and provides producers with the information to help them ensure the comfort and well-being of their cows. To create this one-of-a-kind pr...
 
What is Oxidative Stress
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group. Oxidative stress is one of those concepts that's really hard to define, and that's one of the challenges in reducing oxidative stress. But it starts with energy and converting energy in the feed stuff to energy use i...
 
ALIMET for Dairy Cattle
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group. First and foremost, ALIMET is the least cost source of methionine to the animal, whether it be a chicken, a cow, a pig, whatever, especially in cattle because it is, because it is not DL methionine -- it's in a differ...
 
Signs of Oxidative Stress
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group. Oxidative stress in the dairy animal for example reduced milk production, reduced reproductive health, just not overall is healthy, it could be weight loss, and it's something that's somewhat invisible. It's not ...
 
Solutions that Address Oxidative Stress
My name is Gary Winter. I'm the National Sales Manager for the Ruminant Group. There are several products that go into reducing oxidative stress for an animal. So methionine through our Alimet product, minerals through our Mintrex product or our mineral MAAC line, or through our antioxidant, an...
 
Achieving Sustainability in Agriculture
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes and a few other products. Sustainability is a very important area for Novus and for society at large. Sustainability has many different definitions. At Novus we believe in the triple bottom line, ...
 
Antioxidant Solutions
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes and a few other products. From an antioxidant perspective, we at Novus have a couple of categories of products. We like to view the stability antioxidants really primarily focused on feed and havi...
 
Is Mineral Quality Important
My name is Sangeeta Singh and I work as a Product Manager for Minerals product line of Novus The issue that a customer faces if it has a non-quality product in its premix, or in its feed is that you can have some heavy contamination; you can have some dioxin contamination, which as we all know is...
 
The Value of Antioxidants in a Complete Ration
My name is Wendell Knehans. I work in the Product Management area focused on antioxidants, enzymes, and a few other products. Antioxidant products, as they're looked at from a nutritionist and from feed producers' perspective, are a very interesting category. If you just look at the AGRISTATS d...
 
Addressing the Challenges of Beef Producers
My name's Geoff Zanton. I'm the ruminant research manager for Novus, and I manage the dairy and beef nutrition trials that work with Novus products and evaluate their effectiveness for dairy and beef customers. Beef producers have a number of different challenges and it depends on which market y...
 
Gut Health Importance in Ruminant Species
My name's Geoff Zanton. I'm the ruminant research manager for Novus, and I manage the dairy and beef nutrition trials that work with Novus products and evaluate their effectiveness for dairy and beef customers. Gut health is really important for ruminant species from a number of different perspe...
 
Improving Feed for the Beef Industry
My name's Geoff Zanton. I'm the ruminant research manager for Novus, and I manage the dairy and beef nutrition trials that work with Novus products and evaluate their effectiveness for dairy and beef customers. All of our research at this point is trying to improve the fuel that goes into the be...
 
Farm to Table Nutrition
Novus promotes health through nutrition and farm-to-fork nutrition, if you will, as a company, and specifically in the poultry industry. And I think that this gives us a uniqueness in that we're very much focused on the end result for the consumer. That we're all part of a big supply chain here. ...
 
The European Feed Market
My name is Andreas Wolf, and I'm the Director for the Minerals group responsible for strategy and business management of our minerals portfolio. When we compare European feed market to other markets, there are obvious differences such as the fact that it is a very mature market, when compared to ...
 
The Difference in Mineral Sources
My name is Andreas Wolf, and I'm the Director for the Minerals group responsible for strategy and business management of our minerals portfolio. There is a difference between inorganic and organic minerals. Traditionally, supplemental trace minerals have been supplied to livestock in the form of...
 
Solving Customer Challenges
My name is Andreas Wolf, and I'm the Director for the Minerals group responsible for strategy and business management of our minerals portfolio. Novus products are developed to really solve customers' pains, and I can give you a few examples that we have specifically targeted. I would also like ...
 
Chelated Trace Minerals Benefits for Nutritionists and Producers
My name is Andreas Wolf, and I'm the Director for the Minerals group responsible for strategy and business management of our minerals portfolio. Producers, nutritionists, and veterinarians appreciate the value of a superior trace mineral solution. They understand that certain trace minerals can ...
 
Chelated Trace Minerals Benefit your Animals
My name is Andreas Wolf, and I'm the Director for the Minerals group responsible for strategy and business management of our minerals portfolio. A chelation is a process that combines a metal ion with a ligand such that the ligand metal combination forms a ring structure. The ligand can be an am...
 
Mineral Nutrition for Cattle
I'm Dennis Nuzback, and I'm the ruminant technical manager for Novus International. MINTREX is a very stable mineral. We've done studies with the molecule, and through the normal pHs within the rumen were very stable. Up to 80 percent of the product is considered chelated at that particular pH....
 
Trace Minerals for Beef and Dairy Cattle
I'm Dennis Nuzback, and I'm the ruminant technical manager for Novus International. As the name infers, trace means they are in the concentration of the diets in very small amounts. But that doesn't mean they are any less important than some of the other minerals or nutrients that we provide to ...
 
Ensuring Quality Trace Minerals
My name is Sangeeta Singh and I work as a Product Manager for Minerals product line of Novus All organic trace minerals, have to rely on inorganic trace minerals to actually form the molecule. So inorganic trace minerals tend to have a lot of impurities in them, and if you do not have a quality ...
 
Methionine Value for Beef Cattle
I'm Dennis Nuzback, and I'm the ruminant technical manager for Novus International. Methionine is really considered the most limiting amino acid in beef production, especially for animals that are on high grass or high forage diets. We've conducted several research studies in the field that have...
 
A World of Changing Ingredients
My name is Junmei Zhao, and I'm an animal nutritionist and my area of research is MINTREX and antioxidants in Swine As an animal nutritionist, one of our roles is to understand the feed ingredients and learn how to use it to feed animals appropriately. So when the feed ingredients change, we hav...
 
Farming Challenges East to West
My name is Junmei Zhao, and I'm an animal nutritionist and my area of research is MINTREX and antioxidant in swine Animal nutrition is thought of differently in the global market because different countries have their own challenge. So as an animal nutritionist, we need to help them to overcome ...
 
Sustainability in Poultry Production
We work in different animal species, but for the poultry team we try to help our customers to improve efficiencies in production. We help them to develop programs like food safety programs, feces control programs. We help also by security programs. All those type of things ... and animal welfare pro...
 
SOLIS Prisma to Help Manage Risk
SOLIS Prisma helps manage the risk of aflatoxin and zeralenone and maintains normal reproduction parameters when fed with a properly balanced diet. SOLIS Prisma fed continuously will help maintain normal animal performance and minimize the risk of economic loss.
 
Coccidiosis and Control
My name is Marco Quiroz. I am a poultry veterinarian and I am the, the Product Manager for Biologics here in Novus International. Coccidiosis is, I would say is the most costly disease in poultry. It costs approximately three billion dollars around the globe in prevention and treatment, and also ...
 
Organic Acids
My name is Dr. Duarte Diaz. I'm a Marketing Manager for Novus International, and my areas of expertise are mycotoxins and organic acids. Organic acids are important part of maintaining intestinal health in production animals. They allow to control pathogen growth in the intestine and reduce som...
 
Food Safety
My name is Marco Quiroz. I am a poultry veterinarian and I am the, the Product Manager for Biologics here in Novus International. Food safety it's a very important issue in poultry production, and what we are doing helping our customers is designing food safety programs, not only as a farm inter...
 
Gastrointestinal Health
My name is Marco Quiroz. I am a poultry veterinarian and I am the, the Product Manager for Biologics here in Novus International. Gastrointestinal health is very important, and from the veterinarian perspective, it is more important than just production. It's just not only performance. When w...
 
Proper Bone Development
Developing a strong skeletal system is critical to the overall health of poultry. In fact, good mineral nutrition early in life leads to desirable leg quality later in life. The importance of proper calcium and phosphorous levels in the diet is well-recognized. In addition, certain trace minerals su...
 
Skin and Tissue Development
Skin and tissue integrity is crucial to the overall health of the animal. Poor skin integrity can lead to serious footpad problems. If the skin is in poor shape, the footpads can tear and break, develop abrasions or blisters, and experience other problems which can lead to bacterial infection. ...
 
Eggshell Quality
In the past, an egg layer may have provided one egg every three days. But in today's market, producers require nearly an egg a day just to keep pace with demand. As a result, ensuring optimal egg shell quality is more important than ever before. Several factors can lead to decreases in egg shell ...
 
Free Radical Formation
Before we go into detail, let's take a graphic look at the broad concept of oxidative balance. First, let's zoom in to see what's going on inside this cow at the sub-cellular level. We can see there are a variety of biological processes. And each process is performing a specific job. Some are ...
 
Effects of Oxidative Stress
As the results of oxidative stress accumulate, the cells start to lose function. In this example, mitochondria, or the engine of the cell, can't operate as efficiently and the cell membrane starts to lose integrity and fall apart. As a result of this cellular damage, entire systems can start t...
 
Breaking the Salmonella Infection Cycle
In this experiment, we wanted to determine if ACTIVATE WD US could be effective in breaking the Salmonella infection cycle in broilers. 1,080 day-old male chicks were placed in floor pens and divided into three treatments. Every pen started with 60 chicks and had new litter with approximately fou...
 
The AGRADO Family
AGRADO and AGRADO PLUS optimize tissue health, antioxidant status and rumen function by binding free radicals. When the animal's oxidative balance is maintained, producers see better nutrient utilization and performance for enhanced profitability.
 
AGRADO Brand Family Benefits
When producers invest in AGRADO or AGRADO PLUS for daily use, the AGRADO Brand Family: •Helps maintain oxidative balance in animals •Provides safety and reliability with proven performance •Maintains nutrient integrity by preventing oxidative nutrient loss •Reduces feed costs by limiting need...
 
Dietary Antioxidants
Novus has two dietary antioxidants available to ruminant producers for use in final rations; AGRADO and AGRADO PLUS. AGRADO is an ethoxyquin-based antioxidant that can be produced in both liquid and dry forms. FDA reviewed, evaluated and concluded AGRADO can be used according to label in feed, in...
 
GEM-Line Product Families
Let's take a closer look at the product families that are the fundamentals of the GEM-Line. ACIDOMIX formulations are acid blends that reduce the number of harmful bacterial colonies introduced by feed and water. Research has shown that ACIDOMIX blends deliver bacteriostatic activity and mold...
 
GEM-Line Provides a Clear Advantage
In producing swine, about 70% of production costs are spent on feed. So it's no surprise that producers want to maximize the return they get on their feed. Statistics in a study by Novus and the University of Missouri at Columbia proved that a Novus GEM-Line program provided a clear advantage in ...
 
Global Demand on Fishmeal
The Food and Agriculture Organization of the United Nations, or FAO, has estimated that within 15 years, the world will need an additional 40 million tons of seafood production. This total represents almost two times today's production levels. The FAO also recognizes that the primary factor limit...
 
Building Blocks of Protein
Amino acids are the building blocks of proteins. They contain carbon, hydrogen, oxygen, and nitrogen. Some amino acids also contain sulfur. These elements come together to form amino acids. All amino acids have tetrahedral carbon, which is bonded by an amino group, a carboxyl group, a hydrogen...
 
Reducing Aflatoxin M1
Let's take a look at some studies that demonstrate the effectiveness of SOLIS. In this study, we showed that SOLIS provided a 45% reduction of aflatoxin M1 in milk as compared to the control group, in which the animals were not consuming SOLIS. In this study, we looked at the growth of broiler...
 
Managing Mycotoxin Issues
SOLIS and CAPTURA products offer a low-cost solution to managing mycotoxin issues. •They help minimize the potential negative effects of using crops and feeding ingredients contaminated with mycotoxins in animal production. •And they target the challenges of mycotoxins present in animal feed. ...
 
What are Mycotoxins
Simply put, a mycotoxin is a toxin produced by mold. To be more specific, mycotoxins are toxic secondary metabolites produced by mold when stressed by environmental factors. What do we mean by that? Mycotoxin contamination is caused by interactions among the mold, the host and the environment. Th...
 
A Unique Partner for Agriculture
Novus is unique because we work with our customers and industry partners to value their pains, understand their pains, and look for optimal solutions that solve their pains. We also rely on the ... the knowledge and understanding of the molecules in our products, have a great understanding of those...
 
Methionine for Poultry Nutrition
Currently Alimet is absolutely the staple product for Novus, Alimet being an important source of methionine nutrition for poultry. Now methionine nutrition is ultimately important for poultry because it’s the first limiting amino acid in poultry production. What that means is that that’s a nutriti...
 
CIBENZA PHOS Enzyme for Animal Agriculture
CIBENZA PHOS is a heat-stable phytase enzyme used to liberate phosphorous from the natural organic source present in feed ingredients. It breaks down complex phytate compounds and releases organic phosphorous from plant source feed ingredients such as grains and legumes. By doing so, CIBENZA PHOS al...
 
CIBENZA IND 900 Enzyme for Animal Agriculture
CIBENZA IND900 heat-stable protease is designed for the rendering industry that provides improved digestibility of rendered protein products by reducing the amount of steam and heating costs needed in the process. It is a processing aid that accelerates the break down of the complex keratin matri...
 
CIBENZA DE200 Enzyme for Animal Agriculture
Environmentally friendly, CIBENZA DE200 decomposes mannans, improving glucose and water absorption. This results in improved performance, digestibility, and energy availability. Use of CIBENZA DE200 also results in reduced fecal output, which can be of great benefit to layer farms that are kept for ...
 
CIBENZA CSM Enzyme for Animal Agriculture
CIBENZA CSM, a balanced blend of hemicellulases economically promotes greater animal growth when used in diets high in non starch polysaccharides (NSP) for poultry and swine. The benefits of CIBENZA CSM include improved body weight, gut health, egg production, and egg size. And it reduces mortali...
 
CIBENZA DP100 Enzyme for Animal Agriculture
Adding the heat-stable protease containing product CIBENZA DP100 to poultry diets helps producers maintain body weight gain and feed efficiency while reducing the protein content of the diet. And in the case of layer birds, help maintain the same number of eggs produced per hen per day, while reduci...
 
CIBENZA Product Family
So what are producers looking for? We know that the optimum situation would be an enzyme solution that is: • Dry • Easy to store • Easy to handle • And heat stable, so the producer can put it through the pelleting process and not worry about spraying a liquid enzyme afterwards And that brin...
 
Trace Mineral Absorption
MINTREX® chelated trace minerals combine HMTBa with an essential trace mineral in a two-to-one chelated molecule. The result is greater bioavailability, digestive tract stability and a residual methionine effect that can reduce the required level of supplemental methionine per ton of feed.
 
Chemical Bonds of MINTREX
The strong chemical bonds of the MINTREX chelates function in four ways. Think of these as the "4 Ps": • They help prevent the mineral complex from falling apart prematurely in the upper GI tract. • They protect from mineral loss due to bacteria and dietary antagonists. • They present the miner...
 
Benefits of MINTREX
So why should producers use MINTREX? An effective trace mineral program provides some important benefits. • It will reduce the possibility for antagonistic effects that would reduce the mineral quality of the feed • It will deliver the right amount of the mineral to the animal at the right time....
 
Economic Demands
The Novus trace mineral solution, MINTREX, provides superior value to producers. In today's market, producers are under tremendous pressure to boost their return on investment. And we are in the perfect position to show them how they can do exactly that with a Novus organic trace mineral program. ...
 
Environmental Regulation
Supplemented trace minerals that aren't used by the animal are excreted. As this issue grows, the trend is toward increased regulation of trace mineral levels in the environment. Governments are concerned with accumulation in the soil, and the animal-feed industry is anticipating changes in the w...
 
Trace Mineral Programs for Usable Feedstocks
Producers today understand the dietary grains they feed their animals are not providing all the necessary trace minerals. There are several reasons for this, including: • Mineral imbalances in the grains • Antagonists that "tie up" the minerals • The use of alternative feeds, like DDGs, that we...
 
Producer Demand for a Superior Trace Mineral
Producers are quickly realizing the value of a superior trace mineral solution. They are beginning to understand that certain OTMs can be absorbed more efficiently to meet the biological and nutritional needs of their animals. Inorganic trace minerals, on the other hand, are absorbed much less ef...
 
Protein Demand for a Growing Population
World population continues to grow at a record pace. There are about three billion more mouths to feed today than there were fifty years ago. This puts tremendous pressure on livestock operations to produce more output than ever before. Producers are raising more animals to satisfy the growing...
 
Food Safety
Producers care about bringing safe food to the marketplace. And Novus helps them achieve that goal. By effectively providing high-performing trace minerals to their animals, our customers are better able to avoid problems with malnourishment or illness that later require antibiotics.
 
High-Performing Trace Minerals
All animals, including people, need the appropriate amount of trace minerals in their diets to maintain good health. In particular, copper, zinc, manganese, and selenium are important for the: • Structural integrity of tissue • Bone development and strength • Immune system function • Combat...
 
An Essential Trace Mineral for Cows
Selenium is an essential trace mineral for cows. Without it, cows can develop mastitis and high somatic cell counts. ZORIEN SeY is a special strain of the yeast cell culture Saccharomyces cerevisiae enriched with selenium in an organic form. ZORIEN SeY is highly available, resulting in better...
 
The MINTREX Difference
This is the difference that MINTREX makes. It provides a structure that protects minerals so they can be most efficiently absorbed and used by the animal. As opposed to inorganic trace minerals, the better bioavailability of MINTREX leads to benefits for the animals, and in turn, our customers’ p...
 
MINTREX in Action
In MINTREX, we see the zinc in the center, being protected on each side by a molecule of ALIMET. The MINTREX molecule is fed to the animal. The zinc needs to get to the small intestine where it can be absorbed. But as it passes through the upper GI tract, antagonists are attempting to attach t...
 
Providing Superior Mineral Value
The Novus trace mineral solution, MINTREX, provides superior value to producers. In today’s market, producers are under tremendous pressure to boost their return on investment. And we are in the perfect position to show them how they can do exactly that with a Novus trace mineral program.
 
Antibiotic-Free Broilers
Consumer demand continues to increase for antibiotic-free broilers. And this can present a problem for producers because when they reduce the use of antibiotics, they see an increase in enteric problems — particularly when the birds are between 12 and 21 days of age. Feeding the birds OASIS earl...
 
Providing Early Nutrition for Poultry
Under natural circumstances, poultry chicks hatch in the presence of adult birds and immediately start to locate feed. But modern hatcheries hold neonatal birds for at least several hours of processing before they ship them. During this time — which is called “delayed placement” — the chicks are ...
 
Social Media Contest Launch
Learn about Novus International on Facebook and Twitter.
 
MFK Outreach Video
A video of Jamie Rhoads, an Agricultural Development Specialist working in Haiti for Meds and Food for Kids (MFK). In this video, he discusses what MFK does and their need for a new peanut factory that will help the local economy and help to feed malnourished children in Haiti.
 
Thank a Farmer
The employees of Novus International would like to thank farmers for their hard work and providing the world with safe, affordable and wholesome food.
 
S.I.T.E.S. Project
 
Show Me St. Louis visits Novus International
Dr. Giovanni Gasperoni speaks with KSDK-TV Channel 5 during Show Me St. Louis. Dr. Gasperoni shares how Novus International global headquarters meets LEED Platinum Certification and how this sustainable action influences agriculture.
 
Novus International Headquarters - Ribbon Cutting Highlights
The global headquarters for Novus International in St. Louis is Platinum LEED (Leadership in Energy and Environmental Design) certified, which is the highest designation that is offered by the United States Green Building Council.
 
Novus International Headquarters
As a company we believe our commitment to sustainability begins at home. Our 90,000-square foot headquarters is platinum LEED-certified, which is the highest energy and environment designation available in the US. Our headquarters is the fourth building in Missouri and one of only 150 in the entire ...
 
The Novus International Story
Novus International, Inc. was founded in 1991, but our scientific roots and history originated over 50 years ago. In the 1950s, St. Louis, Missouri-based Monsanto Company began conducting livestock and poultry feed metabolism studies. In 1959, one of its products received FDA approval as an animal f...
 
Alimet 25th Anniversary
Novus International celebrates 25 years of production of the Alimet feed supplement. ALIMET® feed supplement is an 88% active source of methionine. In addition to proven performance, ALIMET delivers an organic acid effect, reduces nitrogen excretions and provides better performance during heat s...
Global Headquarters
Novus International, Inc.
20 Research Park Drive
St. Charles, MO 63304, USA
Phone: 314-576-8886
U.S. toll free: 888-906-6887
Fax: 314-576-2148
Email: contact@novusint.com Logo Novus