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| Solutions for Aquaculture Agriculture |
| My name is Francisco Gomez. I'm a Global Aquacultural Manager here at Novus and I've been working in aquaculture all my professional life.
We are all focused about customer challenges. We are ... all our business is to think about - what does the customer need? Our internal speech amongst ourselv... |
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| Skeletal Integrity |
| Dr. Jim Richards discusses the challenge of skeletal integrity in poultry. |
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| High Performance |
| Dr. Scott Carter talks about the performance of animal agriculture. |
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| Protecting the Body |
| Dr. Scott Carter discusses the importance of oxidative balance in animal agriculture. |
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| Mycotoxins 101 |
| My name is Dr. Duarte Diaz. I'm a Marketing Manager for Novus International, and my areas of expertise are mycotoxins and organic acids.
Mycotoxins cause problems for animal production because they are fungal secondary metabolites, which can either irritate intestinal tissue or reduce absorption... |
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| How is IDEA Different |
| My name is David Dowell. I'm Director of Product Development and Analytical Services, and my area of expertise is product formulation and analytical chemistry.
Protein quality is very important in formulating a diet and in nutrition because it's one of the most expensive cost components of a die... |
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| A Fresh I.D.E.A. |
| My name is David Dowell. I'm Director of Product Development and Analytical Services, and my area of expertise is product formulation and analytical chemistry.
I-D-E-A and IDEA testing stands for Immobilized Digestibility Enzyme Assay
IDEA testing is a patented technology that Novus developed... |
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| A Unique R&D Approach |
| My name is David Dowell. I'm Director of Product Development and Analytical Services, and my area of expertise is product formulation and analytical chemistry.
Novus has a unique environment in the R&D departments, and the R&D departments are located in the, the lower level of our headquarters a... |
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| Solutions for Egg Producers |
| My name is Scott Carter, and I'm the Global Poultry Market Manager for Novus.
The egg industry is becoming increasingly important for Novus, I think because of our diversification of our portfolio. In the past we've been a company that has been primarily a producer of ALIMET and SANTOQUIN and we... |
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| Enzymes for Poultry Nutrition |
| My name is Scott Carter, and I'm the Global Poultry Market Manager for Novus.
Enzymes are really becoming, a key tool in poultry production and poultry nutrition. Enzymes have been used in our industry, in a small way, for, for many, many, many years. However, in the recent history of our indus... |
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| Trace Mineral Nutrition for Poultry |
| My name is Scott Carter, and I'm the Global Poultry Market Manager for Novus.
Mineral nutrition has never been more relevant for poultry producers. We're seeing poultry production, the level of poultry production increase every year, the level of efficiency of poultry production increase every y... |
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| Challenges in Poultry Production |
| My name is Scott Carter, and I'm the Global Poultry Market Manager for Novus.
Key challenges that we're trying to help our industry with really revolve around what they're trying to accomplish, right? It's things like, safe food. So safe food is incredibly important because, uh, as we've seen, ... |
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| Define Poultry |
| My name is Scott Carter, and I'm the Global Poultry Market Manager for Novus.
It's easy to assume that we're focusing on one species, and that, has typically been the broiler business, the chicken business, if you will. And the chicken business is important because, you know, we're feeding a lot... |
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| The Original Super Food |
| My name is Jared Hux, and my title is Product Manager, and my area of expertise at Novus is nutritionally enhanced foods and dietary antioxidants.
One large egg provides six grams of high quality protein. In fact, egg protein sets the standard for all other protein that is measured.
Protein g... |
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| The Next Big Market for Eggs |
| My name is Jared Hux, and my title is Product Manager, and my area of expertise at Novus is nutritionally enhanced foods and dietary antioxidants.
Africa is the next big market for eggs. More than one billion people around the world are starving. Eggs are a vital source of protein and thirteen e... |
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| One Truth a Day |
| My name is Jared Hux, and my title is Product Manager, and my area of expertise at Novus is nutritionally enhanced foods and dietary antioxidants.
World Egg Day was a great event for Novus. Novus prepared kits to be utilized with the North American and African egg associations to be handed out a... |
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