Introducing IDEA™ assay, the first rapid, precise, and inexpensive way to measure feed ingredients that accurately quantifies protein and amino acid digestibility values of your poultry feed ingredients.
With just a few hours of training, you can run it in your own lab. It’s inexpensive as compared to the traditional cockerel assay. And it works rapidly, providing results in 24 to 48 hours. So much knowledge, received so quickly. That’s the power of IDEA.
Developed and backed by Novus International, IDEA puts the power of scientific analysis right in your hands and right on site. It is used to design an in vitro assay for use as a predictor of feed
ingredient in vivo protein digestibility.
Novus has packaged this science into easy-to-use kits for five key ingredients: soybean meal (SBM), meat and bone meal (MBM), distillers dried grains (DDGS), fishmeal (FM), and poultry complete (PC) – for all meat meals including poultry by-products and feather meal.
The IDEA kit includes everything you’ll need to calibrate your assays. All you need to provide are the chemical agents and basic glassware to complete your analysis. You’ll also need a common analysis for either nitrogen or protein to complete your calculations.