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Novus International to Launch a Customized Version of its Global Corporate Website

Content Will Include Localized Products and Solutions that Address
the Specific Needs of Customers in European and Middle Eastern Markets

St. Louis – December 10, 2013 – Novus launched its new global corporate website – www.novusint.com – in May of this year. The website was designed with Novus customers top-of-mind, incorporating features and content specifically intended to enhance usability and provide more value. The company is taking this design strategy to the next level with the launch of a tailored version of the website that will cater to the specific needs of customers in local markets. Set to launch December 9th, this website will include localized versions for Europe, Eastern Europe as well as Turkey and the Middle East.

“Thinking globally and acting locally is one of the pillars of our approach to customer service,” notes Samson Li, Director of Global Sales at Novus. “We care about our customers around the world and want to help them in any way we can. Our experience in these key European and Middle-Eastern markets is reflected in the content of this customized website, which includes information on the solutions and services our customers need to address their unique challenges.”

The website will be available in English and Russian with plans to expand into other languages as well. Additional websites tailored to other world areas also are planned. More information on launch dates for these websites will be provided at a later date.

Customers in European and Middle Eastern markets can visit the new localized website at www.novusint.com.


About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2013 Novus International, Inc. All rights reserved.