Novus Hosts Breeder Forum in Rayong, Thailand
Formulating breeder diets with MINTREX® chelated trace minerals impacts breeder longevity, hatchability and progeny quality
ST. LOUIS (Nov. 5, 2014)—Novus International, Inc., in its dedicated efforts to provide sustainable solutions to animal protein producers, recently hosted the Novus Breeder Forum in Rayong, Thailand to discuss the importance of proper nutritional management for poultry breeders. The forum included discussions from industry experts focusing on a variety of topics ranging from egg shell and chick quality to layer genetics and optimal management for layer-type breeders. The company’s longstanding dedication to animal research and service to the industry was also highlighted at the event.
The forum had a strong participation from all attendees who shared their knowledge and experience of animal nutrition. An overarching message at the event was that optimal nutrition translates into optimal breeder performance, which can be accomplished by supplementing animal diets with highly bioavailable nutrients, a significant advantage for poultry producers.
“Poultry producers are well aware of the critical importance of proper nutrition in maximizing animal health and productivity,” commented Dr. S.P. Vinil, Regional Marketing Manager, APEC, of Novus International. “What may be less obvious, however, is the contribution of chelated trace minerals to such vital traits as hatchability and chick quality.” A trial comparing the MINTREX® chelated trace minerals feeding program with an inorganic trace mineral feeding program showed improved egg shell quality late in lay, enhanced progeny development and improved egg hatchability.
Multiple factors affect poultry operations, and Novus brings many years of expertise to help evaluate industry practices and offer sustainable solutions to producers. Novus is dedicated to enhancing nutrition programs for the broiler, layer and breeder segments. As a leader in innovation and research, Novus will continue to provide value-added services to the industry beyond the business relationship with a reflection to its vision “to help feed the world affordable, wholesome food and achieve a higher quality of life”.
To learn more on how Novus can help producers design the right diets and feed formulations, visit www.novusint.com.
About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com).
Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2014 Novus International, Inc. All rights reserved.