The Novus C.O.W.S. (Cow Comfort, Oxidative Balance, Well-being and Sustainability) Program® helps dairy producers analyze their herd’s daily activities and provides producers with the information to help them ensure the comfort and well-being of their cows. To create this one-of-a-kind program, Novus partnered with the University of British Columbia Animal Welfare Program to develop a nationwide benchmarking study. Its goal? To evaluate dairy operations and provide ways to improve cow comfort, enhance their oxidative balance and promote the well-being of the herd. While, at the same time, conributing to sustainability in the dairy industry.
Check out this video to learn more about why cow comfort and oxidative balance matter.