Contact: Tracy Snider
FOR IMMEDIATE RELEASE
NOVUS LAUNCHES INNOVATIVE PHYTASE ENZYME IN SOUTH ASIA
ST. LOUIS, Mo. (Aug. 29, 2014)—Novus International, Inc. a global leader in animal nutrition, hosted an informational enzyme forum to formally introduce its next generation phytase enzyme, CIBENZA® PHYTAVERSE®, to the South Asia market in Negomba, Sri Lanka August 27-29.
Stakeholders, leading experts and academics participated in a series of discussions, interactive sessions and workshops that highlighted the use of enzymes as essential tools for improving animal nutrition and reducing feed costs. The summit had a strong participation from all attendees who shared their experiences with the CIBENZA® family of enzyme products.
CIBENZA® PHYTAVERSE® offers significant advantages over other phytase enzymes available on the market. The product’s unique performance characteristics include: high in vivo activity under gastric conditions for sustained performance; improved activity at low substrate concentrations to maximize phytate hydrolysis; high gastric stability for activity throughout the upper gastrointestinal tract; high intrinsic thermotolerance and pelleting stability; as well as improved bioavailability due to eliminating the need for thermo protective coatings. These characteristics support nutrient utilization and can increase producers’ return on investment.
“Our customers are interested in the economic benefits of our products. It is crucial that feed additives are backed up by independent studies and have a proven ROI,” said Dr. Vaibhav Nagpal, director of South Asia and South East Asia Pacific at Novus. “We are confident that our solid and respected reputation in the industry, as well as the extensive research behind CIBENZA® PHYTAVERSE®, will offer producers in South Asia the knowledge and assurance to incorporate the product into their operations and see the exceptional benefits it offers.”
For more information on CIBENZA® PHYTAVERSE® and other cost-effective nutrition solutions offered by Novus, visit the company’s website at www.novusint.com.
About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™Met aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com).
Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2014 Novus International, Inc. All rights reserved.