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Novus Receives User’s Choice Award for Top Feed Additive Brand in China

Novus Receives User’s Choice Award for Top Feed Additive Brand in China


Shanghai, China (Dec. 11,2014)—Novus International, Inc. has been recognized as one of the top ten feed additive brands in China at the 2014 Saier Media User’s Choice Awards. The User’s Choice award, influenced by consumer satisfaction, recognizes the leading brands in China’s animal husbandry industry across 13 categories, including feed additives. More than 500 guests attended the award ceremony, hosted in Beijing on November 27.

 “Novus is honored to receive this distinction by our colleagues in the industry and by our customers,” commented Flemming Mahs, Novus general manager for Northeast Asia. “We appreciate this recognition and are proud that our customers continue to value our products, our research and our innovative solutions.”

Winners were selected by a panel of industry experts and consumer votes. More than 460,000 votes were submitted in the feed additive category, resulting in the selection of 30 finalists from an initial group of 120 companies. A second round of voting was held to determine the top 10 feed additive brands in China.

Saier Media is a leading media company headquartered in China. The full list of winners in each category can be found on Saier Media’s website at http://www.saier360.com.


About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com).

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2014 Novus International, Inc. All rights reserved.