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A new natural carotenoid product may be the only option for some egg and poultry producers facing a tight supply of synthetic pigments. According to Novus International Inc., demand is increasing for its COLORTEK Yellow feed additive -- a natural alternative to apo-ester for use in egg and broiler chicken skin coloring -- as the poultry industry adapts in the face of a shortage of synthetic pigments and decides to replace synthetic ingredients in poultry diets to suit consumer preferences.

Demand for natural pigments increasing in poultry production

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