Innovative natural pigment Reliable alternative to synthetic apo-ester Meeting consumer demand
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The growing interest of consumers in healthier and natural products, drives the poultry market towards the use of more natural solutions. Novus’s unique pigmenting solution COLORTEK YELLOW B® meets this demand.
Dr. Silvia Peris, Head of Technical Services in Europe and Middle East at Novus International, highlights how Novus showed the effectiveness of using quail eggs as a predictor for egg yolk color in layer hens, at the 22nd European Symposium on Poultry Nutrition (ESPN) in Poland