An exclusive interview with Dr. Krishnamurthy, sales director - south, east India & Sri Lanka, and Dr. Shaveta Sood, business head - North, West & Central India by Benison Media, India.

Poultry rearing is an art as well as a science and management plays the most crucial role in deciding the profitability of this business. It has been observed in the past several years that high market rates of broiler meat & eggs are observed only in those times when rearing is very difficult due to harsh climate and thus, demand is more than supply. Therefore, it is very important to understand and implement the best management practices in such a harsh climate.

Eggs are an amazing self-contained food source. Each one represents the most complete source of protein available in a single form. That’s why it is so important to meet the needs of a growing population by consistently providing eggs that are of the highest quality, both internally and externally.

Feed efficiency is one of the main factors used for the improvement of chicken production. In addition, feed efficiency has an important economic impact on the competitiveness of the poultry sector.