Dr. Karen Luchterhand- Manager of the NOVUS® C.O.W.S. Program
The C.O.W.S. program has been successful in working with dairy producers and their teams to unlock bottlenecks in their operations.
The program is provided by Novus International and was developed in collaboration with Dan Weary and Marina Von Keyserlingk from the University of British Columbia. It started in 2010 with the assistance of two graduate students from the University of British Columbia visiting and collecting data from mature, high-production Holstein pens from 200 dairy farms in the U.S.
When a dry cow transitions to being a lactating cow, her energy requirements are similar to that
of a human running two marathons a day. Because of this, the transition period from calving
to lactating is critical due to the physiological and endocrinal challenges to homeostasis these
cows face. The sudden demand in milk production can cause significant metabolic stress that
must be managed and the cow must be prepared.
Keeping high level producing cows in the herd longer returns profit to the producer.
Keeping cows free of mastitis and performing at their potential keeps producers making money.