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December North America Pork Newsletter

Have You Checked Your Liquid Application Systems this Winter?

Fill Out Your Cold Weather Checklist Here

Improve Feed Efficiency with ACTIVATE® DA


Gut health is essential to overall animal health and well-being. The gut is the primary area of nutrient digestion and absorption, and when it's not functioning at an optimal level, animals are less efficient at absorbing nutrients.

Today’s production processes present several challenges to gut health. Animals are exposed to pathogenic bacteria at multiple points throughout the production process. They also experience stress from changes in feed and environment. This often contributes to reduced feed intake, which could increase the potential of disease.

ACTIVATE® DA nutritional feed acid is a combination of granular organic acids and methionine hydroxy analogue (HMTBa) that can be easily applied to premixes and finished feeds for hogs. Research with ACTIVATE® DA shows an improvement in feed efficiency, ADG and body weight in hogs fed with or without ractopamine and antibiotics. It has also shown to reduce the survivability of PEDv in complete feed (Trudeau, et al., 2015).

Learn More


Novus® at Minnesota and Iowa Pork Congress

Join Novus® in Minneapolis, Minnesota, and Des Moines, Iowa, for the annual Minnesota Pork Congress and Iowa Pork Congress! We look forward to seeing you there!

Iowa Pork Congress Event Information
Minnesota Pork Congress Event Information


Getting to Know Dr. Tamara Loeffler

What is your official title at Novus®?
Technical Services Manager

How long have you been with Novus®?
I have been with Novus® for 2.5 years. Time really does fly when you work with birds!

What is your previous training?
This position is my first job out of school. I completed a Masters of Science in Poultry Nutrition at the University of Georgia, and a Doctor of Veterinary Medicine from Mississippi State University.

In your role, what is the most interesting thing you do?
I get to spend a lot of time on farms doing assessments on overall animal health, welfare and management. I started off in all areas of poultry production, but now I visit swine accounts as well.

What is your favorite Novus® product?
My favorite product would have to be ACTIVATE® WD. It is a liquid product, and therefore, much easier to use on individual farms since it does not require any feed formulation.

What accomplishment or moment in your career are you most proud of?
I finally feel comfortable interacting with swine production folks! This is a big deal for me since I went into this position with a strong poultry focus. I have challenged myself to build relationships with young swine veterinarians and stay up to date on swine diseases and industry issues. I know my food animal professors would be proud.

What is the hardest question a customer has ever asked you?
“Why are you a veterinarian working for a feed additive company?” I get this question a lot.

How do you work with customers to address their needs and overcome challenges they face?
I always offer to visit the animals and be an extra set of eyes on the farm, so I can visualize some of the issues they are dealing with. While my age and limited experience can be a setback, I compensate by asking a lot of mindful questions, which gives customers the opportunity to thoroughly assess their practices.

When you are not promoting Novus® products and formulating rations, what do you like to do?
I try to spend as much time with my fiancé and my dog when I am not traveling the country for work. I also enjoy hot yoga to clear my mind and never miss an opportunity to see some good live music.

If you had to choose only one book for your library, what would it be?
The Alchemist by Paolo Coelho.

b3bf6cbe-488a-49f9-99fa-0be60903667eThe latest certificates showing that MINTREX® is OMRI approved in the US and Canada are available. Please contact your local Novus® sales representative or Customer Service to obtain a copy.

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