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June Canadian Ruminant E-newsletter

Better Animal Performance with MINTREX® Trace Minerals

Diets for high producing dairy cows often include inorganic salts as sources of zinc, copper and manganese. The disadvantage of these inorganic trace mineral sources is that the mineral is unprotected from numerous antagonisms and interactions in the digestive tract. As a result, the inorganic mineral can bind to these antagonists, preventing absorption and increasing excretion. This reduction in mineral absorption can result in continued metabolic deficiencies, reduced animal performance and increased feed cost from over-supplementation. By delivering a source of trace minerals where the mineral is protected and stable across a range of pH environments, nutritionists can provide cows lower total trace mineral concentrations and still optimal nutrition.

In order for trace minerals to be optimally utilized in ruminants, they must bypass the rumen in order for absorption in the hindgut. One of the ways to protect a trace mineral from ruminal degradation is by chelating it to an organic ligand, such as HMTBa. When the HMTBa ligand separates from the metal, the HMTBa is absorbed and contributes to the methionine pool of the animal, providing amino acid activity for nutritional use.

Novus offers a solution with MINTREX® trace minerals. MINTREX® delivers minerals in a guaranteed molecule that uses the methionine analogue component of ALIMET® feed supplement, HMTBa, as the organic ligand. Each mineral – zinc, copper or manganese – is bound to two molecules of HMTBa. The bonds between the two HMTBa molecules and minerals enhance the stability of the product in the gastrointestinal tract of the animal. This creates a rumen bypass value of the methionine equivalent in MINTREX® of 55 percent. This is unique to MINTREX® and has made it the best trace mineral source on the market.

Choose MINTREX® trace minerals this summer to boost your herd’s productivity!



Spotlight > >



  • Severe transportation shortage (electronic logging devices (ELDs), extreme weather, labor shortage and increased shipper volumes)
  • Transit times are increasing due to the ELDs
  • 1:5 ratio of dry vans to loads, nationally
  • Carriers are able to be selective about loads
  • Spot rates remain well above during the same weeks in 2016 and 2017

Tips and Tricks

  • Make your loading facility as attractive as possible:
    • Limited or no wait times
    • Driver lounge with Wi-Fi
    • Snacks
    • Restrooms
  • Add lead time to your orders to allow for increased booking and transit times
  • Encourage collaboration between customers and suppliers to build networks with backhauls


Canadian Dairy Expo 2018

The Novus Canada Team had a great experience, once again, at the Canadian Dairy Expo! The team discussed current research in heat stress, trace mineral nutrition, feed quality, and more. We also discussed the value of the Novus C.O.W.S.® assessment program and how it can help producers work through bottlenecks during these challenging times in our industry. We are proud to support the Canadian dairy industry and look forward to seeing you next year!


Getting to Know Brittany Pham


What is your official title at Novus?
Global Logistics Manager

How long have you been with Novus?
9+ years

Which product of Novus’s is your favorite?
MINTREX® trace minerals

What accomplishment or moment in your career are you most proud of?
Not taking the safe route – taking on roles outside my area of expertise, particularly in an industry/function that is male-dominated.

What is the oddest or hardest question a customer or collaborator has ever asked you?
How to handle a mixture of ALIMET® and a non-methionine liquid when another supplier accidentally unloaded their product into the incorrect tank.

In your opinion, what is the biggest challenge facing the animal agriculture industry today?
From a logistics perspective, managing costs during a time in which multiple variables are making a lean supply chain more challenging (aging drivers, cross-contamination/bio-security concerns, transparency to consumers). These issues are manifesting in multiple ways such as consumer pressure to know where their food products have been and government regulatory action (FSMA).

What would be your first move if you were tasked with helping the industry overcome that challenge?
Identify what is feasible to address at the company level (ex. customized bills of lading) and what must be addressed at the industry level and engage industry groups accordingly.

When you are not promoting Novus products what do you like to do?
Read, swim and travel (domestic and international).

If you could go to dinner with any 3 people dead or alive, who would you choose?

  • Abraham Lincoln - I hail from Lincoln, Illinois – the original town christened by Lincoln.
  • Queen Elizabeth I - She succeeded in a time where women didn’t have opportunity for success.
  • Emma Watson - She is leading the HeForShe movement to continue the fight for gender equality globally.

What is your favorite beef/dairy/pork/poultry product to eat?
Cheese. It goes great on just about everything and is also a perfect food by itself.

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