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June North American Poultry E-newsletter

Giving Chicks the Proper Start with MINTREX® Trace Minerals


Breeder operations measure success on the ability to consistently supply high quality chicks. The hen’s diet provides nutrients for the egg to support subsequent embryo development. Through superior bioavailability, MINTREX® trace minerals can help improve fertile egg production, shell quality and number of hatched chicks. Additionally, feeding MINTREX® to hens also improves chick quality in terms of chick weight, skeletal structure, early immunity and gut health optimization due to optimum mineral deposition in eggs and epigenetic modifications.

Epigenetic modification is changing gene activity and expression without altering DNA sequence. Proper nutrition is key as it works to regulate (up or down) gene expression. The role of nutrition is to promote the expression of positive genes (i.e., anti-inflammation) and minimize the expression of negative genes (i.e., disease susceptibility).

At Novus, our research shows a positive impact on progeny development from hens fed MINTREX® trace minerals. Broilers reared from hens lacking proper trace mineral nutrition can experience gut inflammation and decreased breast muscle yield. However, broilers reared from hens fed MINTREX® trace minerals have shown reductions in these negative nutritional effects.

Novus research indicates that feeding MINTREX® can provide a 1 percent improvement in lay and also hatchability compared to hens fed inorganic trace mineral sources. These biological benefits deliver a 10:1 return on investment to the producer. Novus continues to better understand and explore the epigenetic benefits of MINTREX® for high quality progeny.

>> View Epigenetic Research


Spotlight > >



  • Severe transportation shortage (electronic logging devices (ELDs), extreme weather, labor shortage and increased shipper volumes)
  • Transit times are increasing due to the ELDs
  • 1:5 ratio of dry vans to loads, nationally
  • Carriers are able to be selective about loads
  • Spot rates remain well above during the same weeks in 2016 and 2017

Tips and Tricks

  • Make your loading facility as attractive as possible:
    • Limited or no wait times
    • Driver lounge with Wi-Fi
    • Snacks
    • Restrooms
  • Add lead time to your orders to allow for increased booking and transit times
  • Encourage collaboration between customers and suppliers to build networks with backhauls

Benefits of MINTREX® in Poultry


2018 PSA Annual Meeting

Join Novus for the 2018 Poultry Science Association Annual Meeting at the San Antonio Marriott Rivercenter in San Antonio, Texas! Monday night, stroll through the river city with us and come out to the Hard Rock Café (111 West Crocket Street) for appetizers and drinks. The party starts at 6:30 pm and goes until 8:30 pm and is just a 9 minute walk from the Marriott Rivercenter. We hope to see you all there!


Getting to Know Brittany Pham


What is your official title at Novus?
Global Logistics Manager

How long have you been with Novus?
9+ years

Which product of Novus’s is your favorite?
MINTREX® trace minerals

What accomplishment or moment in your career are you most proud of?
Not taking the safe route – taking on roles outside my area of expertise, particularly in an industry/function that is male-dominated.

What is the oddest or hardest question a customer or collaborator has ever asked you?
How to handle a mixture of ALIMET® and a non-methionine liquid when another supplier accidentally unloaded their product into the incorrect tank.

In your opinion, what is the biggest challenge facing the animal agriculture industry today?
From a logistics perspective, managing costs during a time in which multiple variables are making a lean supply chain more challenging (aging drivers, cross-contamination/bio-security concerns, transparency to consumers). These issues are manifesting in multiple ways such as consumer pressure to know where their food products have been and government regulatory action (FSMA).

What would be your first move if you were tasked with helping the industry overcome that challenge?
Identify what is feasible to address at the company level (ex. customized bills of lading) and what must be addressed at the industry level and engage industry groups accordingly.

When you are not promoting Novus products what do you like to do?
Read, swim and travel (domestic and international).

If you could go to dinner with any 3 people dead or alive, who would you choose?

  • Abraham Lincoln - I hail from Lincoln, Illinois – the original town christened by Lincoln.
  • Queen Elizabeth I - She succeeded in a time where women didn’t have opportunity for success.
  • Emma Watson - She is leading the HeForShe movement to continue the fight for gender equality globally.

What is your favorite beef/dairy/pork/poultry product to eat?
Cheese. It goes great on just about everything and is also a perfect food by itself.


The latest certificates showing that MINTREX® is OMRI approved in the US and Canada are available. Please contact your local Novus sales representative or Customer Service to obtain a copy.

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