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March Canadian Poultry E-newsletter

Trace Mineral Gym: A Broiler’s Guide to Gain

Broiler chickens are like body builders, in that they rely on supplementation for growth and development. Broiler development begins in ovo when the breeder hen transfers essential trace minerals to the embryo. The enrichment of the egg yolk with zinc (Zn), copper (Cu) and manganese (Mn) results in improved mineralization of the bone and connective tissue in the progeny. Zn, Cu and Mn are required in a variety of enzymatic functions involved in collagen, elastin and keratin metabolism essential for skeletal health.

  • Zinc is found in every tissue of the body and accumulates in the bones. Deficiency symptoms are associated with poor growth and reproduction.
  • Copper is required for crosslinking collagen, giving it strength and elasticity in bone and connective tissues.
  • Manganese is important in the development of cartilage. Manganese deficiency results in shortened and deformed skeletal structures and slipped tendons commonly referred to as perosis.

“Collagen and elastin make-up approximately 30 percent of the total protein in birds and is essential for proper development, bird health and well-being,” says Melanie Roux, Technical Service Manager for Novus International. “Hundreds of enzyme reactions depend on zinc, copper and manganese. Supplying poultry with proper zinc, copper, and manganese trace mineral supplementation will enhance growth performance and overall profitability.”


Industry News Alert > > >

Woody breast, white striping and meat quality issues in general are on the rise from extreme oxidative stress associated with rapid growth rate and greater carcass weights in birds. Companies have looked at genetics, nutrition and everything in between to help mitigate the impact of oxidative stress on meat quality. Novus has worked hard to produce feed additives to help reduce the impact of woody breast and white striping in the flock. MINTREX® chelated trace minerals and SANTOQUIN® premium antioxidant are proven to significantly reduce the occurrence of white striping and woody breast in broiler birds. Want to see our research?

Check out the trial report summaries and FeedInfo press release here:

Benefits of MINTREX® in Poultry



Novus at IPPE 2018

Novus International kicked off the year by showcasing its latest nutrition strategies at the International Production & Processing Expo (IPPE) in Atlanta, Georgia, USA. "Creative and effective innovation is crucial to keeping up with modern production," said Scott Hine, Vice President and Chief Innovation Officer at Novus. This year, Novus will be focusing on three areas where poultry producers can face costly challenges or maximize profitability: gut health, meat quality and epigenetics.
To see our team’s full presentations, follow the links below.

Processing and Products
3a09f459-56a7-40d3-89e8-10f569687bb3 Presented by: Vivek Kuttappan, Synergistic effect of dietary inclusion of organic trace minerals and synthetic antioxidants in reducing wooden breast in 41d old broilers fed diets containing oxidized fat

Metabolism and Nutrition, Vitamins and Minerals
Presented by: Juxing Chen, Effect of chelated copper on growth performance and meat quality in broilers

Metabolism and Nutrition, Enzymes
Presented by: Megharaja Manangi, Comparison of two sources of microbial phytases on performance and bone ash of broiler chicks fed non-phytate phosphorus deficient corn-soybean meal based diets

Presented by: Karen Wedekind, Development of a more sensitive protease model for apparent ileal amino acid digestibility in broilers

Metabolism and Nutrition - Enzymes
Presented by: Frances Yan, Impact of dietary phosphorus and calcium level on phytase efficacy in improving phosphorus and calcium digestibility and growth performance of broilers


Getting to Know Dr. Vivek Kuttappan

What is your official title at Novus?
Research Scientist, Physiology

How long have you been with Novus?
Over two years (2 years and 2 months on March 04, 2018)

What is your background in the industry?
I have a Bachelor’s Degree in Veterinary Sciences and Animal Husbandry, and Master’s Degree in Veterinary Science from Kerala Agricultural University, India. Afterwards, I acquired my PhD in Poultry Science from Center of Excellence in Poultry Science, University of Arkansas. I have more than 10 years of experience working with various approaches to improve meat quality, as well as to reduce the incidence of broiler myopathies (white striping and woody breast), and nutrition intervention strategies to improve gut health and production performance in broiler birds.

Which product of Novus’s is your favorite?

What accomplishment or moment in your career are you most proud of?
I am most proud of my work in broiler myopathies. In addition to various awards I received for the work, some of my published articles in this area are considered as the most read/cited articles in Poultry Science journal. I am happy to know that people are benefited from my work and that way, I could provide some useful contributions to the industry.

What is the oddest or hardest question a customer or collaborator has ever asked you?
What is the cause of incidence of myopathies in broiler birds and how can it be completely prevented?

In your opinion, what is the biggest challenge facing the animal agriculture industry today?
Sustainable food animal production meeting the quality demands from consumers.

What would be your first move if you were tasked with helping the industry overcome that challenge?
First of all, there is no easy fix for this challenge. A systematic approach by identifying specific challenges faced by the industry, understanding the reasons/factors associated with those, and adopting proactive intervention strategies could help to overcome the challenge to a great extent.

When you are not promoting Novus products what do you like to do?
During leisure, I like to spend time with my family, watch movies, play badminton, and started learning tennis.

If you could go to dinner with any 3 people dead or alive, who would you choose?
Leonardo da Vinci, Roger Federer, Natalie Portman.

If you had to choose only one book for your library, what would it be?
The Alchemist by Paulo Coelho.

What is your favorite beef/dairy/pork/poultry product to eat?
Medium-done filet mignon with some hot spicy sauce.


The latest certificates showing that MINTREX® is OMRI approved in the US and Canada are available. Please contact your local Novus sales representative or Customer Service to obtain a copy.

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