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September North American Beef E-newsletter

Get More from Your Bulls with AGRADO® Plus, MINTREX® Beef and ZORIEN® SeY

Keeping your cattle healthy allows them to perform at their highest potential. Challenges with reproductive performance, disease, reduced feed intake and lowered weight gain can be signs of trace mineral deficiencies or oxidative stress. Combating oxidative stress requires more energy that could otherwise be used for growth, reproduction and overall animal productivity. Environmental factors such as heat stress and poor pasture quality, as well as dietary antagonists, can also reduce trace mineral absorption.

Trace mineral deficiencies can take 60 to 120 days to appear. Reproductive inefficiency cuts into producer profits. MINTREX® trace minerals and ZORIEN® SeY feed additive are economical nutrition solutions that allow you to reduce overall trace mineral inclusion, while maintaining performance.

Increasing an animal’s ability to cope with reactive oxygen species with an antioxidant like AGRADO® Plus 2.0 during high stress times (such as bull development prior to breeding season) can alleviate the effects of oxidative stress and support greater animal performance.




An Inside Look at
Novus’s Liquid
Application System


This summer, Novus put in the next generation of tank telemetry at mills that include enhanced features. Our systems manager, Dr. Johnny Wilson, takes us through what makes Novus unique:

What are the types of application or dosing systems? What do we use and why do we utilize that technology?

We have customers that use both individually metered liquids and liquid scales in their operations. Metered liquids use either a mass flow Coriolis or oval gear meter. These are the most common for both ALIMET® and SANTOQUIN® systems.

Mass flow Coriolis meters deliver the highest degree of accuracy for most liquid feed ingredients, provided they are calibrated as part of a regular maintenance schedule unlike other liquid manufacturing equipment.

Mass flow Coriolis meters perform a series of calculations using measured product density, flow rate and other factors to determine the weight of product added to each batch of feed.

What’s next for application/dosing systems in the industry? Where is the industry headed with this technology?

Over the past year, I have seen more and more customers adopt remote monitoring and validation techniques for all ingredients with an emphasis on their liquids. Oftentimes, they will collect data from the meter transmitters through a local network and have software that can be used to remotely adjust variables and settings. Product usage data from the flow meters can then be validated against tank inventory to determine if dosing is accurate, or if there is an equipment issue.

What is Novus working on to advance their current technology?

At the end of August 2018, we began to install our next generation of tank monitoring equipment for those fitting a specific customer profile. These are custom made units manufactured by Bentek Systems that are equipped with SCADAlink satellite and/or cellular communication. This will allow us to obtain tank inventories much faster and with greater reliability.

Their basic function will be to provide our AIMS system with tank inventory levels, but the additional features are really what makes them impressive. Within the coming months, we will be connecting the Micromotion meters installed on our liquid systems to the Bentek SCADAlink RTUs (image 1), so we can remotely monitor system variables and remotely troubleshoot systems.

The system flow rate will tell us if the pump is operating at the desired speed and the calculated density will tell us if the meter is in need of calibration. The product temperature will tell us if the heat trace is functioning and the total volume can be used to validate how much was used over a given time frame, versus the inventory measured by a pressure sensor inside of the tank.

We will also be able to tie in an electronic pressure sensor to determine if the system loses prime between batches as well as a high level alarm for the tank. All of these additional features have been developed and tested over the past six months, and we are very excited for the possibilities.

Along with the new RTUs, we have a new web portal from Bentek Scadalink that can be used to monitor inventory and view all of the information from equipment tied into the unit. Future developments will utilize customer-specific profiles and allow customers to view their liquid system information and tank inventory. Customers will be able to create setpoints for high/low level alerts. In the case of high usage, it will automatically send an email if an event occurs. This can lead to a much faster response time for correcting inventory levels, preventing overfills and detecting leaks (Image 2). This can lead to a much faster response time for correcting inventory levels, preventing overfills and detecting leaks (Image 2).



Novus at ASAS and CSAS in Vancouver!

Novus was proud to sponsor and exhibit at the 2018 Animal and Canadian Science Meetings in Vancouver, British Columbia, with some of the most well-known nutritionists and companies in North America. We shared research from North Carolina State on the power of MINTREX® trace minerals in the role of epigenetics.

Be sure to come to Austin, Texas, in 2019 and hear from our technical services team on the research Novus continues to conduct for the industry!


Getting to Know Dr. Johnny Wilson


What is your official title at Novus? How long have you been with Novus?
I have been the Application Systems Manager for 2 1/2 years.

In your current role what is the most interesting thing you do?
I supervise and coordinate ALIMET® system installations, repairs and upgrades. I also provide our customers with technical service troubleshooting as it relates to feed manufacturing.

What accomplishment or moment in your career are you most proud of?
I obtained a PhD in Grain Science from Kansas State University.

In your opinion, what is the biggest challenge facing the animal agriculture industry today?
The general public is constantly inundated with information about food supply chain and production agriculture, but they have not been equipped with a fundamental understanding of what production agriculture entails on a day-to-day operation basis. The gap between farm to fork is now greater than ever. As members of the food supply chain, we need to become better at addressing customer concerns and educating them on agricultural practices.

What would be your first move if you were tasked with helping the industry overcome that challenge?
For years, the agricultural industry made efforts to encourage people to care about where their food came from or how it was produced. Today, highly engaged, influential consumers can’t get enough of it. It’s our job as members of the agricultural industry to make sure that information is available, and it is presented in a way the general public can understand it.

When you are not promoting Novus products what do you like to do?
Keep up with my two daughters. Try not to introduce new words into their vocabulary while I watch K-State sports. Explain to them that 6 and 8 isn’t quite old enough to go hunting with dad, but that day is coming.

If you could go to dinner with any 3 people dead or alive, who would you choose?
Patrick Rothfuss, Lin-Manuel Miranda and Neil Gaiman

What is your favorite beef/dairy/pork/poultry product to eat?
Smoked BBQ brisket

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