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Dreamforce 2014


Earlier this month, I headed to San Francisco, California, to attend Dreamforce 2014, a massive software conference hosted annually by Salesforce.com. The event spanned four high-energy days filled with innovation, excitement and community service. This year, 145,000 attendees made their way to this digital mecca to participate in more than 1,400 break-out sessions, in hopes of learning new ways to enhance the impact of their digital footprint.

Prior to attending Dreamforce, I knew Salesforce.com was an incredible customer relationship tool, but Dreamforce took what I thought I knew to an entirely new level. The conference gave me the opportunity to learn from leaders in the industry, connect with fellow marketing professionals, and network with individuals that use Salesforce tools on a daily basis. Our Novus team set out with the intention of reaching our customers more efficiently, but we came back with that and so much more.

The bulk of my sessions were related to Pardot, Radian 6, Social Studio, Salesforce1 and many other tools under the Salesforce umbrella. After each session, I attended “Cloud Expo,” a post-session event that allowed me to ask questions to Salesforce specialists, as well as learn about new and emerging trends in the industry.  Cloud Expo also showcased how other companies are successfully using Salesforce tools in a B2B space.  This experience provided valuable information on how our team can better utilize Salesforce tools at Novus.

In addition to informational sessions, Dreamforce attendees were encouraged to give back to those in need. I participated in the Dreamforce Food Drive, built a “night-night” kit for a homeless child, as well as participated in events that supported veterans.  It was an honor to be amongst thousands of people contributing to such great causes.

Dreamforce 2014 Takeaways:

  • If you have customers, no matter what your line of work – Salesforce has a solution. There was something for everyone at Dreamforce 2014.
  • Dreamforce offers sessions that are specific to your business size and type, for any role in your company.
  • With the Marketing Cloud, Sales Cloud and Services Cloud, Salesforce has the ability to make collaborations between Marketing and Sales easier and more efficient.
  • Attend as many sessions as you can, but do not miss out on the Cloud Expos! There are experts in every field, waiting to answer your questions!
  • Bring walking shoes!

Check out Dreamforce here, and consider going to Dreamforce 2015! I promise it is an experience you will never forget.

-Katie Ogan, Marketing Technology Specialist at Novus


About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). 

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2014 Novus International, Inc. All rights reserved.