Moving to an Indirect Business Model in China Will Further Asia Expansion

“Moving to an indirect business model in China is in line with NOVUS’ strategy to simplify operations and create a direct presence and investment with partners in markets that are aligned with our core strengths.” In this interview with Feedinfo, NOVUS Vice President and Managing Director for Asia Dr. Vaibhav Nagpal explains why the intelligent nutrition company chose to work with an external partner for its business in China, which is considered a major player in the animal agriculture sector. Dr. Nagpal also shares how the change is aimed to positively impact feed additive customers in other parts of Asia, especially India and Asia Pacific where NOVUS has been making strides into new business sectors, launch new products and introducing new services in recent years.