NOVUS LAUNCHES NEW GLOBAL ADVERTISING CAMPAIGN: “REALIZE THE HIDDEN VALUE”
Additional value derived from benefits that go beyond traditional product functions
ST. LOUIS (Oct. 28, 2015)—Novus International, Inc., a leader in animal nutrition, recently launched a new global advertising campaign, “Realize the Hidden Value”, which highlights the added-value of the Company’s specialty nutrition solutions, beyond traditional product functions of competitive offerings.
By incorporating feed ingredient solutions from Novus into animal diets, customers can extract improved production parameters from their operations, including reduced feed costs, less waste and optimized health through nutrition.
“We recognize feed costs are one of the greatest inputs in animal production. In our discussions with many customers about what's most important to them, simply making a profit is top of the list,” commented Tracy Snider, executive marketing communications manager at Novus. “At Novus, we direct our energies to helping our customers become more efficient at protein production so that more globally available and affordable food can be secured.”
The campaign runs in print and digital global animal agriculture industry publications, as well as on Novus’s website and social media channels. To learn more about “Realize the Hidden Value”, visit http://www.novusint.com/About/RealizetheHiddenValue.
About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in over 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2015 Novus International, Inc. All rights reserved.