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Novus International Celebrates World Egg Day


Novus International Celebrates World Egg Day

Regional Celebrations Affirm the Company’s Commitment to Promoting Nutrition Globally

ST. LOUIS, Mo. (Oct. 10, 2014) — Eggs are one of the most affordable and versatile foods available on the market. From boiled to poached, deviled and pickled to scrambled or sunny side up, there are more than 100 unique ways to prepare this wonderful source of protein.


In addition to being extremely versatile, consuming eggs has many health benefits.  In only 70 calories, one large egg provides an impressive six grams of high-quality protein and at least 13 essential vitamins and minerals. Eggs are also an excellent source of choline, an essential nutrient that promotes fetal brain development, as well as helps prevent birth defects. In celebration of eggs and all they are doing to support health and nutrition around the world, the International Egg Commission (IEC) proclaims the second Friday in October as World Egg Day, which falls on October 10 this year.


Novus, in partnership with the IEC, will once again join this annual celebration of eggs by hosting events worldwide. The celebration of World Egg Day aligns perfectly with Novus International’s vision to help feed the world affordable, wholesome food and achieve a higher quality of life. Each year, Novus offices around the world host regional events to celebrate World Egg Day. Among those efforts are events and activities to promote the nutritional benefits of eggs in six African countries, as well as additional educational outreach efforts in the United States, Thailand and India.


“Eggs are rich in protein and play an important role in healthy diets. World Egg Day provides the perfect platform to promote this important message,” said Ajay Bhoyar, senior manager of global poultry marketing at Novus. “Egg producers play a key role in improving nutrition worldwide and each year we look forward to this opportunity. It is important to educate our communities and support our customers by providing sustainable solutions that support their operations.”


Find out more about Novus International’s World Egg Day activities and information about this perfect protein source at www.eggtruth.com.


About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™Met aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com).

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2014 Novus International, Inc. All rights reserved.