•   Asia Pacific
  • Services
  • Sustainability
  • Careers
  • Search


Novus - Pushing Boundaries at VIV Asia

Novus International continues to push boundaries at VIV Asia 2019 by sharing the latest research and solutions aimed at improving the health and performances of animals under recent industry challenges.

With solutions, services and sustainability at the core of its operation, Novus participation at VIV allows the team to connect with the industry and highlight ways to do more with nutritional solutions from Novus for a more sustainable production.Also in an effort to support environmental sustainability, Novus shared information through various digital platforms.

Booth visitors were introduced to Novus solutions using augmented reality platform wherein they interacted with key product details in three dimensional (3D layout). To further enhance the customer learning journey, visitors were immersed in a virtual reality farm where they explored antibiotic-free production solutions focusing on performance and health. With this digital experience, Novus avoided in printing out any paper for the event, thus contributing to its sustainability initiative.

As part of the drive for antibiotic-free production in the region, Novus highlighted ACTIVATE® WD Max and MINTREX® Cu to address issues on health and performance. ACTIVATE WD Max is a unique water acidifier with highly concentrated blend of organic acids and a liquid source of methionine to promote optimal gut environment, while MINTREX Cu is a highly bioavailable form of supplemental trace mineral copper to improve animal growth performances through better FCR and body weight gains.

Dr. Dexter Abrigo, Marketing Director for Novus South East Asia Pacific region, shares that “the VIV is a great event that allowed Novus to share its solutions to visitors. We focused mainly on two products that can help our partners face current challenges in their production, such as the AGP ban happening in several countries. We also wanted to share our experience of using ACTIVATE DA in China, which was quite effective in dealing with the African Swine Fever, a disease which every pig producing country is concerned about. Aside from providing exclusive Knowledge Forums to enhance information sharing with our partners, Novus will also be actively participating in the different key industry events in the region to continue to push boundaries and do more with nutrition.”


VIV Asia Novus Activate


VIV Asia Vivek Kuttappan Novus

VIV Asia Novus Virtual Reality

VIV Asia Novus Augmented Reality

VIV Asia Novus Ajay Boyar

VIV Asia Novus Booth

VIV Asia Novus Dexter Abrigo

VIV Asia Novus 1

VIV Asia Novus 2

VIV Asia Novus Billy Hargis