Novus Releases Video of Green Acres Research Farm
Video highlights Novus’s commitment to providing solutions that address customer pains
ST. LOUIS (Feb. 4, 2015)—Novus International, Inc., a global leader in animal nutrition, is pleased to announce the release of a video highlighting its Missouri research farm, Green Acres. Green Acres is a multi-species, multi-functional research facility dedicated to product development. The video gives viewers an enlightening look into the inner-workings of Novus research operations.
Green Acres serves as a crucial part of Novus’s product development process, as products are tested at the facility prior to being marketed to the public. The skilled staff at Green Acres tests the efficacy and safety of each Novus product using extremely fine-tuned and controlled procedures.
“Over the past decade, as Novus’s product lines grew and new products developed, there became a serious need to expand our research capabilities and to do it quickly. This prompted us to establish a research farm of our own,” commented Skip Hampton, senior manager of animal research at Novus. “Green Acres has enabled Novus to increase its efficiencies, as well as its capabilities.”
The full video can be viewed on Novus’s YouTube page here
About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com).
Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit www.novusint.com. ©2015 Novus International, Inc. All rights reserved.