Methionine (Met) is an essential amino acid in birds and needs to be present in diets because is indispensable for animal maintenance, growth and development. The synthetic form of Met it is typically supplemented to fortify poultry and swine diets.
At the International Poultry Scientific Forum (IPSF), Dr. Vivek Kuttappan, an industry-leading research scientist in poultry nutrition at Novus International, presented the study "Synergistic effect of dietary inclusion of organic trace minerals and synthetic antioxidants in reducing wooden breast in 41d old broilers fed diets containing oxidized fat." Here, he discusses the findings of this study and what it means for broiler producers
Novus International Inc. will kick off the year by showcasing its latest nutrition strategies at the 2018 International Production and Processing Expo (IPPE) in Atlanta, Georgia. This year, Novus will focus on three areas where poultry producers can face costly challenges or maximize profitability: gut health, meat quality and epigenetics.
Due to the shortage of synthetic pigments, the poultry industry is being forced to adapt and increasingly seek alternative solutions for egg and chicken skin coloring. A unique technology by Novus International is seen to be benefitting from the current market context.