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Novus Increases Focus On Specialty Platforms With New Regional Product Managers

Novus International has recently announced the appointment of two new regional product managers for its specialty product platforms in South East Asia Pacific. Ms Annafe Perino joins as the new product manager for Bioactives and Feed Quality platforms while Dr Insun Yu is appointed to manage the Minerals and Eubiotics Platforms.

Ms Annafe Perino has a bachelor of science in Agriculture, majoring in Animal Science from the University of the Philippines Los Banos and over 13 years of experience in product management. Dr Insun Yu has a Master of Science in Material Chemistry from the University of Manitoba and a Phd in Inorganic Chemistry from the University of British Columbia. Dr Yu also has experience in research and development from the University of Oxford and commercial swine farms.

Ms Perino and Dr Yu will be working closely with the Novus account management, technical teams and other business partners to understand the requirements of feed and animal protein producers in the region and recommend appropriate Novus solutions to address current and upcoming production challenges. With increased interaction with the market, they will actively participate in product development and introduction of new product offerings that will deliver the best solutions with the highest return to stakeholders.

“With the pressure that the industry is going through now, it is inevitable that Novus’s customers are facing challenges to address the increasing demand in protein consumption coupled with the emerging awareness in food and feed safety. At Novus, we are determined to push boundaries and create long-term value for our customers and support them in helping feed the world sustainably” shared Ms Perino.

Dr Yu also noted that "the increase in demand on the nutritional requirements in animal feeds due to the genetic improvement of domestic animals has led to the requirement of new and innovative ingredients better able to meet the animal's growing needs. Novus is devoted to supplying the preferred solutions for our customers’ needs with profound considerations for animal health as well as human health and environmental safety.”

Ms Perino and Dr Yu will be based at the Novus regional head office in Bangkok and travelling to meet customers around the region. Dr Dexter Abrigo, Novus Regional Marketing Director shared that “Ms Perino and Dr Yu’s combined experience will allow Novus to bring to our customers a more scientific and practical approach to nutrition and health, which will be instrumental as we move into an era wherein changing consumer preferences will dictate how we grow our animals.”