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Dr. Vaibhav Nagpal, vice president and chief commercial officer - Novus Asia, and Neeraj Kumar Srivastava, managing director - Novus South Central Asia, explain how Novus is doing just that through its multi-phase business plan Project Destiny. The goal? To become the animal agriculture industry's leader in providing health through nutrition.

How does a company reinvent itself nearly 30 years after its founding?

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