In this interview, Matthew Bekker, Novus International Oceania - Technical Services Manager, describes the role that essential trace minerals play in the development and performance of modern birds, some factors that affect epigenetics, and how bioavailability of minerals support breeder hens.
Novus International recently organized four webinars under the Young Animal Nutrition Series. The objective of these webinars was to share the importance of focusing on early animal production stages and the nutritional practices suitable for young animals. The key industry opinion leaders who were speakers during the webinars included Dr. Francesc Molist from Schothorst Feed Research, Dr. Rommel Sulabo from the University of the Philippines Los Banos, Dr. Megan Edwards from Integral Nutrition, Rick Kleyn from Spesfeed Consulting and Peter Chrystal from Poultry Research Foundation.
The Nutra Blend Animal Agriculture podcast episode "Chicken or the Egg, Which Came First?" with Melanie Roux, Sr. Technical Services Manager for Novus, is now available on Spotify, iHeart Radio, Google Podcasts or Apple Podcasts. Melanie talked with John Ratzenberger about maximizing the potential of broiler breeder flocks through flock management.
In the United States, the largest poultry-producing country globally, broiler production decisions are based on the smallest of margins, often as little as a fraction of a penny per pound. With such thin margins separating producers, bird performance is a key indicator of success.
Novus International in collaboration with Dr. Yuwares Ruangpanit from Animal Science Department, Kasetsart University, Kamphaengsaen Campus in Thailand developed and recently launched the Eggshell Grading and Scoring System (eGss). This system consists of a specially designed box to illuminate the intact egg, giving it a translucent image. The grading and scoring of eggs are done based on the area of light passing through eggshell and the evenness of light distribution across the shell surface. The result or scores of the eggs is correlated to eggshell strength and shell thickness based on data from trials conducted by Kasetsart University. This could help Novus’s layer customers in primarily evaluating eggshell quality to ensure more saleable eggs in their operations.
Poultry producers can maximize profit potential by optimizing reproductive performance.
Poultry producers can maximize profit potential by optimizing genetic potentials.