In this interview, Matthew Bekker, Novus International Oceania - Technical Services Manager, describes the role that essential trace minerals play in the development and performance of modern birds, some factors that affect epigenetics, and how bioavailability of minerals support breeder hens.
The Nutra Blend Animal Agriculture podcast episode "Chicken or the Egg, Which Came First?" with Melanie Roux, Sr. Technical Services Manager for Novus, is now available on Spotify, iHeart Radio, Google Podcasts or Apple Podcasts. Melanie talked with John Ratzenberger about maximizing the potential of broiler breeder flocks through flock management.
In the United States, the largest poultry-producing country globally, broiler production decisions are based on the smallest of margins, often as little as a fraction of a penny per pound. With such thin margins separating producers, bird performance is a key indicator of success.
In 1991, Novus International, Inc. was founded with a mission “to make a clear difference in sustainability meeting the growing global need for nutrition and health.” The outcome of Novus’s mission statement is clear – the availability of healthy and affordable animal protein can positively impact populations, particularly when produced with regard for environmental impacts, feed costs and animal performance. Looking back at the last three decades, Novus President and CEO Dan Meagher said the company has always endeavored to offer solutions for the industry’s biggest challenges.
Poultry producers can maximize profit potential by optimizing reproductive performance.
Poultry producers can maximize profit potential by optimizing genetic potentials.