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Novus Highlights Mineral Solutions at IPPE 2015

Contact:  Tracy Snider


Novus Highlights Mineral Solutions at IPPE 2015

ST. LOUIS, Mo. (Jan. 21, 2015)—Novus International, Inc. will be an exhibitor at the 2015 International Production & Processing Expo (IPPE). The event takes place in Atlanta, Georgia January 27-29, and brings together animal production professionals from all over the world. Novus is proud to join the best in the poultry and swine industries to discuss the latest in a vast array of research, technology and solutions aimed at improving the efficacy, sustainability and profitability of global meat and egg production.

Novus is celebrating the 10-year anniversary of its highly-effective chelated trace minerals, MINTREX®, and will host several events at IPPE to commemorate this momentous occasion. The MINTREX molecule truly embodies Novus’s commitment to delivering innovative products which support animal nutrition and performance. This anniversary reflects Novus’s leadership position in the chelated trace minerals market and highlights the company’s dedication to sustainable solutions that improve animal welfare while minimizing environmental impact.

Gavin Bowman, executive product manager, minerals at Novus, explains, “MINTREX, a mineral chelated with HMTBa (the active ingredient in ALIMET® feed supplement), is a highly bioavailable source of copper, zinc and manganese.” Bowman adds, “Research proves MINTREX delivers more bioavailable trace minerals to the small intestine than other organic or inorganic trace minerals. The more bioavailable a mineral is, the lower the dietary concentration needed and as a result, less minerals are excreted into the environment.”

Novus will also present its latest data on enzymes, feed quality, gut and foot pad health, eubiotics and pigments.

To learn more about how Novus can help producers design optimal diets and feed formulations with more efficient ingredients, meet Novus executives and experts in Hall A of the Georgia World Congress Center, at booth #739. For more information on Novus activities at IPPE 2015, visit www.novusint.com/IPPE2015 or contact Tracy Snider at tracy.snider@novusint.com to set up interviews.


About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in over 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus International’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). For more information, visit www.novusint.com. ©2015 Novus International, Inc. All rights reserved.