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NOVUS Promises to be the Do-Not-Miss Exhibitor at IPPE, Jan. 30 – Feb. 1 2024 in Atlanta, Georgia.

Experience first-hand NOVUS’ new brand initiative that launched in 2023. Meet experts at our new booth, A1833, to learn how intelligent nutrition supports our customers’ financial goals and how the Scale Up® Program supports flock hatchability, eggshell and meat quality, and overall bird health.


Don’t Miss Our Annual Happy Hour at the Booth!

Tuesday, January 30 – 3:30-5:00 pm | Hall A, Booth 1833


Mark your calendars for these amazing learning opportunities!

IPSF Presentations       Where are the Birds? TECHTalk      Feed Mill Panel Discussion     Career Fair


Jan. 29-30: IPSF Abstracts

NOVUS will present 4 abstracts during the International Poultry Scientific Forum (IPSF).

Join us Jan. 30 beginning at 8:15 am EST in Room B315 for oral presentations.

To register for IPSF visit IPPEXPO.

Hugo Romero, Ph.D., Global Poultry Technology Executive Manager

Effect of Chelated Trace Minerals in Laying Hens during a Second Production Period after Molting (Oral Presentation)

Tuesday, Jan. 30 at 9 am EST in Room B315.


Frances Yan, Ph.D., Global Poultry Research Senior Manager

Feeding Methionine Hydroxyl Analogue Chelated Trace Minerals Reduces Mineral Excretion to the Environment in Broiler Chickens (Oral Presentation)

Tuesday, Jan. 30 at 8:15 am EST in Room B315.

Kelen Zavarize, Ph.D., Technical Services Manager for Latin America North

Supplementation of Cu Methionine Hydroxy Analogue Chelate Maintains Chickens’ Performance and Reduces Mineral Excretion and Footpad Dermatitis (Oral Presentation)

Tuesday, Jan. 30 at 8:30 am EST in Room B315.


Evaluation of Zn, Cu and Mn Methionine Hydroxy Analogue Chelate associated with Benzoic Acid and Essential Oils on Performance, Incidence of Footpad Lesions and Carcass Quality in Broilers (Poster Presentation)

Monday, Jan. 29 from 4-6 pm EST Room B313 Foyer

Jan. 30 at 11:30 am: TECHTalk

Where are the Birds? Insights into Hatchability Challenges

At Hall A Booth A244, Hugo Romero, Ph.D., NOVUS Global Poultry Technology Executive Manager will present a TECHTalk on the subject titled Hatchability: Insights into Poor Hatch and Combating this Damaging Phenomenon.

In recent years, hatchability has been an increasing concern among broiler breeders. With the potential for hatch numbers to continue on its decline, geneticists, nutritionists and producers need to understand the challenge – and their options – to ensure the financial sustainability of their operations.

Jan. 30 at 8 am: Panel Discussion

How Circular Economics Reduce Waste in Feed Production, Enhance Animal Nutrition

From 8 am – noon, in Room A411, the Feed Mill of the Future Conference includes a panel discussion called How Circular Economics Reduce Waste in Feed Production, Enhance Animal Nutrition featuring NOVUS’ Senior Liquid Systems and Sales Specialist Michaela Braun along with representatives from Cargill and Innovafeed.

Listen to Michaela speak with Feed Strategy Editor, Jackie Roembke, about the panel discussion.

To secure tickets for the Feed Mill of the Future Conference, visit Feed Mill of the Future.

Jan. 30: Career Opportunities

Stop by the NOVUS table from 8-11:30 am in Room B309.

Our representatives will have information about careers in the feed additive industry, including technical services, chemistry, biology, R&D, marketing, sales, and details about internship opportunities.

Keep Up with NOVUS Year-Round!

Sign up to receive the latest NOVUS news, product information, events, and more! Stop by the NOVUS booth at IPPE to claim your free hot + cold tumbler after signing up for our emails (while supplies last)!


NOVUS hot / cold tumbler

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