Importance of Gut Health
The increasing concern and awareness on antimicrobial resistance (AMR)and food safety has put tremendous pressure on animal production. Antibiotics has always been the main choice to control bacterial contamination in the animal and in feed, but with the call for reduction in use and eventual ban in animal feeds, this has become a major challenge especially for gut health, animal performance and also pathogen control risk that could result in food borne diseases.
Salmonella Control for Food Safety
Food safety is one of the top priorities in poultry production today with Salmonella being one of the major contributors to food-borne illnesses linked to poultry products like eggs and poultry carcasses. Salmonella reduction in poultry is a food safety and Inspection service priority. The industry needs to place emphasis on farm interventions, Salmonella loads of birds arriving at the plant, and process and sanitary controls. Achievable strategies for Salmonella reduction must involve interventions at multiple points from the farm to the table. There are several critical factors that need to becontemplated in a program to reduce Salmonella such as:
- breeder supplier
- biosecurity practices
- management practices
- feed and water sources
- and intervention programs
A variety of interventions have been used to reduce Salmonella on the farm such as drug therapy, vaccination and competitive exclusion. The use of organic acids in the water or in the feed have proven to be practical and efficacious farm interventions to reduce Salmonella incidence and colonization in broilers.
Several commercial trials has shown the efficacy of ACTIVATE WD MAX in reducing Salmonella colonization compared to competing commercial acidifiers.
[Fill form to learn more]
Reduce pH Effectively for Optimal Gut Environment
ACTIVATE WD MAX is the only in-farm nutritional acidifier in the market with HMTBa that lowers water and gut pH, improving gut health and performance at a low cost. With a total of 89% acid content (formic acid, HMTBa and propionic acid), ACTIVATE WD Max has a synergistic effect of organic acids as well as nutritional benefits.

Commercial trial has shown ACTIVATE WD MAX outperformed competing commercial acidifiers in reducing the pH.
This further assists in mitigating the risk of bacterial contamination.
ACTIVATE® WD MAX
ACTIVATE nutritional water acid contains a blend of organic acids and methionine hydroxy analogue (HMTBa).
The combination of organic acids effectively
- reduces the pH of gastrointestinal tract,
- promotes the establishment of a desirable and more balanced intestinal flora,
- reducesSalmonella, E.coli, Clostridium andCampylobacter infections
- aids in digestion thus providing more nutrients from feed,
- improves performance.
ACTIVATE WD Max is used in drinking water, providing nutritional benefits (methionine activity) & drinking water acidification, making it a less favorable environment for pathogen growth (e.g. E. coli, Salmonella, Campylobacter, etc.).
Key Benefits
- Reducing pH Effectively for Gut Environment
- Salmonella Control for Food Safely
- Managing Heat Stress for Performance
- Minimizing Wet Litter to Address Environmental Concerns
- Support Move towards ABF Production