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Promote Optimal Gut Environment

Importance of Gut Health

The increasing concern and awareness on antimicrobial resistance (AMR)and food safety has put tremendous pressure on animal production. Antibiotics has always been the main choice to control bacterial contamination in the animal and in feed, but with the call for reduction in use and eventual ban in animal feeds, this has become a major challenge especially for gut health, animal performance and also pathogen control risk that could result in food borne diseases.

Salmonella Control for Food Safety

Food safety is one of the top priorities in poultry production today with Salmonella being one of the major contributors to food-borne illnesses linked to poultry products like eggs and poultry carcasses. Salmonella reduction in poultry is a food safety and Inspection service priority. The industry needs to place emphasis on farm interventions, Salmonella loads of birds arriving at the plant, and process and sanitary controls. Achievable strategies for Salmonella reduction must involve interventions at multiple points from the farm to the table. There are several critical factors that need to becontemplated in a program to reduce Salmonella such as:

  • breeder supplier
  • biosecurity practices
  • management practices
  • feed and water sources
  • and intervention programs

A variety of interventions have been used to reduce Salmonella on the farm such as drug therapy, vaccination and competitive exclusion. The use of organic acids in the water or in the feed have proven to be practical and efficacious farm interventions to reduce Salmonella incidence and colonization in broilers.

Several commercial trials has shown the efficacy of ACTIVATE WD MAX in reducing Salmonella colonization compared to competing commercial acidifiers.
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Reduce pH Effectively for Optimal Gut Environment

ACTIVATE WD MAX is the only in-farm nutritional acidifier in the market with HMTBa that lowers water and gut pH, improving gut health and performance at a low cost. With a total of 89% acid content (formic acid, HMTBa and propionic acid), ACTIVATE WD Max has a synergistic effect of organic acids as well as nutritional benefits.

Novus ACTIVATE WD Max synergy

Commercial trial has shown ACTIVATE WD MAX outperformed competing commercial acidifiers in reducing the pH.
This further assists in mitigating the risk of bacterial contamination.
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ACTIVATE® WD MAX

ACTIVATE nutritional water acid contains a blend of organic acids and methionine hydroxy analogue (HMTBa).

The combination of organic acids effectively

  • reduces the pH of gastrointestinal tract,
  • promotes the establishment of a desirable and more balanced intestinal flora,
  • reducesSalmonella, E.coli, Clostridium andCampylobacter infections
  • aids in digestion thus providing more nutrients from feed,
  • improves performance.

ACTIVATE WD Max is used in drinking water, providing nutritional benefits (methionine activity) & drinking water acidification, making it a less favorable environment for pathogen growth (e.g. E. coli, Salmonella, Campylobacter, etc.).

Key Benefits

  1. Reducing pH Effectively for Gut Environment
  2. Salmonella Control for Food Safely
  3. Managing Heat Stress for Performance
  4. Minimizing Wet Litter to Address Environmental Concerns
  5. Support Move towards ABF Production

BROCHURE DATASHEET

WHEN TO USE ACTIVATE WD MAX

More on Gut Health and The Role of Organic Acid

Gut health covers the marco and micro-structural integrity of the gut, the balance of the microflora and the status of the immune response. The gut associated lymphoid tissues (GALT) are located in the gut which contains at most 50% of the avian immune system, making gut health one of the focus of many health programs. The gut contains microbiota, which has an important role to play in maintaining the growth, health, and welfare of the bird. An imbalance in the gut microbiota will cause signs like wet litter, diarrhea and undigested feeds, affecting over all performance and eventual profit of the farmers.

Poultry Gut Health

Organic Acids has a growth promotion and disease prevention effect on poultry. An organic acid is an organic compound with acidic properties. The most common organic acids are the carboxylic acids, whose acidity is associated with their carboxyl group –COOH. Sulfonic acids, containing the group –SO2OH, are relatively stronger acids. Alcohols, with –OH, can act as acids but they are usually very weak. The strength of organic acids are measured by pKa value. Strong acids have low pKa values and so really dissociate into the hydrogen ion.The pKa of most organic acids is between 3.0 and 5.0 pka. The types of commercial organic acids includes lactic, formic, butyric, propionic and HMTBa. These acids function to reduce feed, water and digestive tract pH. They can destroy many species of harmful pathogens and molds.

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