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Privacy Statement

This Privacy Policy governs the manner in which Novus International, Inc. (“Novus”) collects, uses, maintains and discloses information collected from users (each, a “user” or “you”) of its http://www.novusint.com website, and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the “Website”). Novus reserves the right, at its discretion, to change, modify, add or remove (collectively referred to as “Modifications”) portions of this Privacy Policy atany time by posting Modifications to this page. Any Modifications will be effective immediately upon posting. You understand that you have the affirmative obligation to check this Privacy Policy periodically for Modifications, and you hereby agree to periodically review this Privacy Policy for Modifications. The continued use of the Website following the posting of Modifications to this Privacy Policy constitutes an acceptance of those Modifications.


Novus is committed to safeguarding the information users entrust to Novus and believes that every user should know how it utilizes the information collected from users. The Website is not directed atchildren under 13 years of age, and Novus does not knowingly collect personally identifiable information from children under 13 years of age online.Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by Novus. Novus is notresponsible for the privacy practices of these or any other websites, and you access and utilize thesewebsites entirely at your own risk. Novus recommends that you review the privacy and other practices of any other websites that you choose to visit or otherwise access.

Novus is based, and this website is hosted, in the United States of America. If you are from the European Union, Canada, or other regions of the world with laws governing data collection and use that may differ from U.S. law and you register an account on the Website, visit the Website, or otherwise use the Website, please note that any personally identifiable information that you provide to Novus will be transferred to the United States. Any such personally identifiable information providedwill be processed and stored in the United States by Novus or a service provider acting on its behalf.By providing your personally identifiable information, you hereby specifically and expressly consent to such transfer and processing and the uses and disclosures set forth herein or in any applicable terms of use related to the use of the Website or any services or subscriptions offered by Novus.

The Information Novus Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to Novus do so anonymously. Otherwise, you may provide and Novus may collect personally identifiable information from users in a variety of ways. Personally identifiable information may include, without limitation, (i) contact data (such as a user’s name, mailing and e-mail addresses); (ii) demographic data (such as a user’s zip code, age and income); (iii) business information such as ingredient profiles and (v) other information requested during any account registration process. If you communicate with Novus by e-mail or otherwise, post Customer Data to the Website, post messages or content to any forums or other features on the Website or through social media, complete online forms, surveys or entries or otherwise interact with or use the features on the Website, any information provided in such communications may be collected by Novus. Novus may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that Novus collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide Novus through the Website or otherwise.


Like most websites, the Website uses cookies and web log files to track site usage. A cookie is a tiny data file that resides on your computer that allows Novus to recognize you as a user when you return to the Website using the same computer and web browser. Like the information you provide to Novus, cookie and log file data is used to customize your experience on the Website. One type of cookie, known as a “persistent” cookie, is set once you have logged in to your Website account. The next timeyou visit our Website, the persistent cookie will allow us to recognize you as an existing User so youwill not need to log in before using the Website. In order to access or change any of your private information, you must log in with your password even if your computer contains your persistent cookie.Additionally, if you log out of the Website you will need to re-enter your password the next time you visit in order to log in to your account. Another type of cookie, called a “session” cookie, is used to identify a particular visit to the Website. Session cookies expire after a short time or when you close your web browser. You can choose to disable cookies on your browser or allow your browser to notify you when a cookie is being sent; however, this may prevent you from utilizing certain features of the Website.

Novus does not recognize “do not track” signals from a User’s web browser.

IP Addresses

Due to the communications standards on the Internet, we automatically receive the uniform resource locator (URL) of the website from which you came and the website to which you proceed once you leave the Website. We also receive the IP address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, as well as the name of your Internet service provider (ISP). This information is used to analyze overall trends to help us improve the Website.

How Novus Uses Information

Novus may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to contact users regarding products and services offered by Novus, its parent, subsidiary and other related companies and its trusted affiliates, independent contractors and business partners, and otherwise to enhance users’ experience with Novus and such affiliates, independent contractors and business partners. Novus may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of Novus, its trusted affiliates, independent contractors and business partners. Information collected from you may also be used to ensure compliance with certain terms and conditions and agreements entered between you and Novus.

Novus will communicate with you through email and notices posted on this Website. These may include a series of welcome emails which help inform new users about various features of the Website, emails and confirmations regarding actions taken by you on or through the Website, and notices relating to the proper functioning of the Website or your account. Novus may use your personal information to send you promotional information relating to Novus’ products and services and related products and services offered by third parties that Novus feels may be of interest to you if you have opted-in to receive such information. If you wish to opt-out of receiving promotional emails, please send a request to info@novusint.com or use the opt-out mechanism set forth in the applicable communication, if any.

Disclosure of Information

Novus may disclose personally identifiable information collected from users to its parent, subsidiary and other related companies, trusted affiliates, independent contractors and business partners who will use the information for the purposes outlined above, as necessary to provide the services offered by Novus and to provide the Website itself, and for the specific purposes for which the information was collected. Novus may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise Novus’ legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. Novus may disclose personally identifiable information in order to protect the rights, property or safety of a user or any other person. Novus may disclose personally identifiable information to investigate or prevent a violation by a user of any contractual or other relationship with Novus or the perpetration of any illegal or harmful activity. Novus may also disclose aggregate, anonymous data based on information collected from users to investors and potential partners. Finally, Novus may disclose or transfer personally identifiable information collected from users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Customer Data

Users may upload Customer Data as part of their use of the Website and services. Novus uses and discloses such Customer Data solely to provide service to customers. Novus may also use and disclose de-identified, aggregated data based upon Customer Data as set forth in the Terms and Conditions.

Security of Information

Information about users that is maintained on Novus’s systems is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and Novus cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. Novus is not responsible for the circumvention of any privacy settings or securitymeasures relating to the Website by any users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If your personally-identifiable information changes, or if you no longer desire to receive non-accountspecific information from Novus, Novus will endeavor to provide a way to correct, update and/or remove your previously-provided personal data. This can be done by emailing a request to Novus at info@novusint.com. Please note that in certain circumstances, Novus may not be able to completely remove a user’s information from its systems. For example, Novus may retain a user’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse,for account recovery purposes, if required by law or as retained in Novus’ data backup systems or cached or archived pages. All retained personally-identifiable information will continue to be subject to the terms of the Privacy Policy to which the user has previously agreed.

Your California Privacy Rights

California Civil Code Section 1798.83 permits Users that are residents of California to request certain information regarding Novus’ disclosures of personally identifiable information to third parties for such third parties’ direct marketing purposes. If User is a California resident and would like to make such a request, please email Novus at info@novusint.com or write Novus at the address noted below.

Social Media For Public Usage and User Generated Content Policy

Policy Audience - Public

These guidelines are posted on Novus sites and apply to anyone who engages with Novus via blogs, wikis, social networks, or any other kind of online social media relating to Novus. Non-compliant messages shall be removed.

Policy Guide - Public

Novus has established a digital media strategy to communicate with its stakeholders via social media. Novus intends for social media to be a place where customers, employees, industry enthusiasts, or curious individuals can safely explore our world at Novus.
Novus welcomes you to engage with us on social media. These guidelines are mandatory; any user generated content that violates these guidelines will be removed from Novus social media platforms.

  1. Nothing offensive. No bad language or prejudiced comments.
  2. Be respectful. Do not use ethnic slurs, discriminatory remarks, personal insults, obscenity, or engage in any similar conduct.
  3. Spirited and passionate discussions and debates are fine, but try to be respectful of others and their opinions. 
  4. Spamming not allowed. All attempts at promoting or advertising other companies will be deleted. 

In addition to these guidelines we also refer you to the Novus Privacy Policy. 

Novus Privacy Policy

Novus International is committed to protecting your privacy and developing technology that gives you a safe online experience. This Privacy Policy applies to the Novus International website and governs data collection and usage. By using the Novus International website, you consent to privacy policy.

Novus Use of Cookies

The Novus International website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Novus International pages, or register with Novus International site, a cookie helps Novus International sites recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Novus International Web site, the information you previously provided can be retrieved, so you can easily use the Novus International features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Novus International websites you visit.

Contacting Novus

If you have any questions or comments about this Privacy Policy, you may contact Novus via any of the following methods:

Novus International, Inc.
20 Research Park Drive 
St. Charles, MO 63304, USA 
Tel: 314-576-8886 
U.S. toll free: 888-906-6887 
Fax: 314-576-2148
Email: info@novusint.com