NOVUS Asia Adds Three Industry Experts to Its Commercial Team 

BANGKOK, THAILAND (5 January 2024) – NOVUS added three new members to its Asia team, bringing decades of experience to support the animal agriculture industry in the Southeast Asia Pacific region.  

• Merry Pradana, DVM, will serve as senior sales manager, based in Indonesia;  
• Januar Ragil Putra will serve as sales manager, based in Jakarta, Indonesia; and  
• Permsak Thanawang, DVM, will serve as sales manager, based in Bangkok. 

Dr. Merry has extensive knowledge of poultry health and the market in Indonesia. At NOVUS she is charged with utilizing her leadership skills to work with distributors, helping them to align with the business strategy to support the poultry market.  

“As a veterinarian, the ability to assess a chicken’s health condition in the population is crucial in deciding which feed additives the poultry production needs,” she says. “A comprehensive analysis is very important to ensure the effectiveness and efficiency of all additives for our customers.” 

Mr. Januar will also be supporting customers and distributors in Indonesia. In addition, his extensive feed mill experience will provide new insights to customers and his colleagues.  

“Customers struggle with raw material price and quality, as well as commodity prices of live broilers,” he says. “With my understanding of the raw materials and how it can impact feed quality in general, as well as its impact at the feed mill, I can provide customers with solutions that will help them meet their production goals.” 

Dr. Permsak will execute the sales strategy for swine and poultry customers in Thailand. With 20 years in the animal health industry, he has experience in both local and regional roles and understands the challenges his customers face. 

“Producers are dealing with increasing production costs, mainly due to rising feed costs,” he says. “The local swine market is also struggling with disease outbreaks such as African Swine Fever (ASF) and falling pork prices due to illegal pork imports. With all of these challenges, there are ways NOVUS can help support producers’ financial sustainability.”  

NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, organic acids, essential oils, liquid and dry methionine, as well as a network of experts around the world to provide guidance on management best practices.