NOVUS Reinforces Its Commitment to Mexico with a Team of Local Experts

Querétaro, Mexico (August 13, 2025) – In an environment where animal protein producers face increasingly complex challenges—from viral diseases and regulatory constraints to mounting pressure to reduce antibiotic use—NOVUS positions itself as a strategic ally for the poultry, swine, and dairy industries in Mexico. The approach: intelligent nutrition solutions backed by a local team of experts with deep technical and market knowledge.

With a renewed vision and investment in the country, NOVUS has strengthened its presence in Mexico by assembling a multidisciplinary team specializing in animal nutrition, gut health, production management, and sustainability. This team provides not only innovative products but also personalized guidance to help producers achieve profitability and efficiency goals.

“Our commitment goes beyond selling products. We aim to be a trusted partner, supporting producers in strategic decision-making,” says Juan Padilla, Senior Sales Manager. “We have a technical and commercial team that understands local challenges and is equipped to deliver real, measurable solutions.”

A Team of Experts, Ready to Help

The NOVUS Mexico team is composed of professionals with extensive ag-industry experience:

• Juan Padilla, with a strong background in sales and technical consulting, underlines focusing on what producers can control: “Reducing antibiotic use is now a regulatory reality. That’s why we recommend eubiotics, enzymes, and organic minerals as key tools for maintaining gut health and productivity.”
• Armando Enríquez, Regional Business Manager, highlights increasing pressure from both consumers and regulators to reduce antibiotics: “Producers must adopt new technologies and nutritional strategies to boost animal immunity. At NOVUS, we offer solutions that enable this transition without sacrificing productivity.”
• Alejandro Hernández, Sales Manager, points to a major opportunity to improve productivity and end-product quality: “Using organic minerals like MINTREX^® Bis-Chelated Trace Minerals, which is shown to have enhanced nutrient absorption, helps to improve animal health with less environmental impact than inorganic minerals. Enzymes like CIBENZA^® DP100 Enzyme Feed Additive also deliver immediate formula cost savings that help producers make ROI-driven decisions.
• Technical Services Manager Jorge Prada says, where poultry and pigs are concerned, intelligent nutrition from NOVUS supports producer profitability, measured through production parameters like meat quality in broilers, eggshell quality in layers, and a higher number of piglets per sow in swine. “These parameters are all linked to improved digestibility and sustainability, primarily through the use of bis-chelated organic trace minerals and enzymes.”

Smart Solutions for Complex Challenges

The team at NOVUS recognizes that every farm has its own set of unique challenges. This is why they have a portfolio of solutions to support animal health and performance along with profitability:

MINTREX^® Bis-Chelated Trace Minerals – Improve productivity and sustainability by optimizing mineral absorption and reducing environmental excretion.

ACTIVATE^® DA and ACTIVATE^® WD MAX Nutritional Feed Acids – Organic acids that promote gut health and are shown to aid in biosecurity programs for industry-relevant pathogens.

CIBENZA^® DP100 and CIBENZA^® MAXX Enzyme Feed Additives – Enzymes that unlock feed digestibility, helping to reduce feed costs.

MFP^® Feed Supplement – A dry source of methionine that enhances milk components and yield and is shown to support production during times of stress.

PROVENIA^® Feed Solution – Supports beneficial intestinal microflora growth in young pigs through protected active ingredients that provide a controlled release in the gastrointestinal tract.

AVIMATRIX^® Feed Solution – Optimizes bird gut health through a blend of organic acids that works to stabilize microflora in the lower gut.

These tools empower producers to address today’s challenges without compromising operational efficiency or profitability.

“As trusted business partners, we provide real solutions to the various challenges faced by producers,” says Belen Rodriguez, Swine Sales Manager. “We have the products and the knowledge to help the producer maximize their business.”

Building Trust Through Knowledge

One of NOVUS’s key goals in Mexico is to build trust with producers, especially those unfamiliar with the company’s new generation of experts.

“We want producers to know they’re not alone,” says Hernández. “Our team is ready to help design data-based nutritional programs tailored to their specific needs.”

Alongside aiding poultry and swine producers, the NOVUS team includes ruminant specialists like Carlos Corona and Horacio Zamora, who help dairy farmers get more from their cows, especially during times of heat stress, during forage challenges, and when they experience milk fat depression.

“Profitability and sustainability are key,” says Corona. “With tools like MFP^® and MINTREX^®, we help producers maintain production even under difficult conditions.”

A More Profitable and Resilient Future

As Mexico’s animal protein industry continues to evolve, NOVUS reaffirms its role not just as a supplier, but as a strategic partner, walking alongside producers every step of the way.

“With the right tools and support from a seasoned team, producers can overcome today’s hurdles and build a more resilient, profitable future,” Padilla says.