Heytor Henrique Garcia Borges, DV
Poultry Solutions Manager – Latin America
As a strategic marketing manager for the poultry business in Latin America, Dr. Borges is responsible for leading and implementing marketing initiatives that align with the NOVUS mission and vision. He develops long-term strategic plans, performs market and trend analysis, and works as a project manager supporting the creation of innovative and sustainable solutions for poultry customers. He also collaborates cross-functionally with various teams globally (commercial, technical services, R&D, etc.) to ensure plan alignment and implementation.
His career history includes serving as technical coordinator at ilender where he was responsible for managing the technical team and providing support to hatchery, broiler, breeder and layer customers; as technical coordinator at Farmabase Animal Health where he worked with both poultry and swine producers; and as knowledge solutions trainee and marketing and technical analyst at Elanco Animal Health where he supported gut health monitoring for poultry and was responsible for the HTSi App project for the Brazil market.
He earned his bachelor’s degrees in nutrition and veterinary medicine from the University Metodista of São Paulo (Brazil), and his master’s degree in animal nutrition at the University of São Paulo where he is also working toward his doctorate.
He is a member of the technical staff at the Foundation for the Support of Animal Science and Technology (FACTA). A native of Brazil, he speaks Portuguese, English and Spanish.
Areas of Expertise
- Gut health and animal nutrition
- Poultry production
- Strategic marketing
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