NOVUS Expands C.O.W.S.™ Program to Europe with New Dairy Sales Manager
ZAVENTEM, Belgium (October 6, 2026) – NOVUS is expanding its dairy services in Europe with the addition of Moyna Bierma as the C.O.W.S.™ Program and Dairy Sales Manager. In the newly appointed role, Bierma will lead adapting and introducing the dairy farm assessment program across Europe while serving as dairy sales manager for the Benelux region, the United Kingdom and Ireland.
“I am excited to bring the C.O.W.S.™ Program to Europe and build strong partnerships with dairy producers and industry partners to support cow health, welfare, and long-term dairy farm sustainability,” Bierma says. “My goal is to build strong relationships and create tangible value for our customers by connecting dairy expertise, commercial insight and real-world experience.”
The C.O.W.S.™ Program has been an integral part of the dairy services in the United States for more than a decade, providing a structured, science-based approach for evaluating cow comfort, behavior, housing and management practices. Bierma says the data collected offers opportunities to strengthen management strategies and support herd well-being while helping to drive sustainable improvements in reproductive and production performance.
In addition to leading the program, Bierma will focus on growing NOVUS’ dairy business in the Benelux, U.K. and Ireland.
Prior to joining NOVUS, Bierma held positions with Lely International and Rovecom in the Netherlands, where she worked closely with dairy producers and industry stakeholders in business development, dairy farm optimization, and training and communication. These experiences strengthened her passion for translating technical knowledge into practical solutions that create value on farm.
Bierma holds a master’s degree in animal science from Wageningen University in the Netherlands.
“Moyna brings an important combination of dairy knowledge, commercial experience and an understanding of how management practices affect the day-to-day realities of a dairy operation,” says Freek van Essen, NOVUS regional sales manager for dairy in Europe, the Middle East and Africa. “Her experience working with international teams and dairy professionals makes her well suited to introduce the C.O.W.S.™ Program to customers across Europe while building strong partnerships with customers. We are pleased to have her expertise and energy on the NOVUS dairy team.”
NOVUS is the intelligent nutrition company combining global scientific research with local insights to develop innovative, advanced technology that helps dairy farmers get more from their cows. For information about the C.O.W.S.™ Program, visit novusint.com/services.
