NOVUS Devotes Expertise to Dairy Industry in New Zealand
SYDNEY, Australia (12 November 2026) – Kelvin Johansson is bringing his extensive experience and strong understanding of the challenges facing the dairy industry in New Zealand to NOVUS as the ruminant sales manager for the country.
In this new role, Johansson is responsible for supporting dairy producers, nutritionists and industry partners throughout New Zealand. He will work closely with customers to identify opportunities to optimize herd performance, support cow health and enhance farm profitability through NOVUS’ portfolio of science-based intelligent nutrition solutions.
“New Zealand dairy producers face a unique combination of challenges, from fluctuating milk prices and rising production costs to increasing environmental expectations and the need to maintain healthy, productive herds,” says Lisa Jamieson, NOVUS executive regional sales manager for Oceania. “Kelvin understands these pressures and knows that every decision on the farm has an impact on the producer’s bottom line. His extensive industry experience and commitment to building trusted relationships will help us connect more New Zealand dairy customers with intelligent nutrition solutions that research has shown can support milk and milk component yields and cow health.”
Before joining NOVUS, Johansson served as key account manager for Alltech New Zealand and held national sales management positions with Biomin New Zealand/DSM New Zealand. Through these roles, he developed strong relationships across the country’s animal agriculture industry and gained experience helping customers navigate changing market conditions.
Originally from Northland and now based in the Waikato District, Johansson says his passion for animal agriculture comes from the opportunity to share new ideas and practical advice that can make a meaningful difference for producers.
“I believe the best results come from listening to customers, understanding their individual challenges and building relationships based on trust and transparency,” he says. “Farmers need solutions that deliver value in their own operations. My goal is to work alongside customers, understand what matters most to their businesses, and connect them with the right expertise and nutritional solutions to support their long-term success.”
Johansson is a member of the New Zealand Feed Manufacturers Association, Poultry Industry Association, and Egg Producers Association.
To learn more about NOVUS and its intelligent nutrition solutions for dairy cows, click here.
