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Novus at IPPE 2023

January 24-26, 2023 Atlanta, Georgia, U.S.

Hall B, Booth 8139 at the Georgia World Congress Center.

Join Novus at this premiere event for the poultry industry. Our signature Cocktail Party and Happy Hour at the Booth are back this year!



The Novus Booth

Stop by Hall B, booth 8139 to speak with Novus representatives about how our feed additives like ALIMET® feed supplement, MHA® feed supplement, MINTREX® chelated trace minerals, ACTIVATE® nutritional feed acid, and NEXT ENHANCE® feed additive, can improve your flock’s performance.

Novus Happy Hour and Cocktail Party

Don't miss these two free opportunities to network and raise a glass!

Happy Hour at the Booth: 4:00 - 5:00 p.m. EST on Tuesday, January 24.

Cocktail Party: 5:00 - 7:00 p.m. EST on Wednesday, January 25 at The Atrium in The Omni Hotel at the CNN Center, just steps from the IPPE trade show.


The TECHTalk session are short, informative live presentations where attendees can gain quick knowledge that can directly impact their business.

Novus Executive Manager of Global Poultry Solutions Dr. Hugo Romero will be discussing copper availability globally and what nutritionists and producers can do now to minimize the impact on their operations.

Dr. Romero’s TECHTalk titled, Copper Crisis? What You Can Do to Prepare, will take place at 12:30 p.m. EST on January 25 in Hall B, Booth 8675.

If it's science you're seeking...

The International Poultry Scientific Forum (IPSF) is also returning to IPPE. Held January 23-24, this opportunity for scientific discussions and discovery is sponsored by the Southern Poultry Science Society, the Southern Conference on Avian Diseases, and U.S. Poultry & Egg Association. The forum presents information on industry topics such as environmental management, nutrition, physiology, pathology, processing and products, and avian diseases.

Novus Senior Structure and Function Manager Dr. Juxing Chen will share new research during the event on these topics:

  • Maternal supplementation of trace mineral minerals on breeder production and progeny growth and health
  • Maternal supplementation of different levels of bis-chelated trace minerals on reproductive performance of broiler breeder and growth performance of progeny subjected to coccidia challenge

Research on epigenetics, sometimes referred to as maternal feeding or maternal nutrition, shows how nutrients in the diet of hens can improve egg quality as well as alert genes in the progeny, ultimately improving immunity and overall performance. Dr. Chen will discuss solutions optimize fertility, eggshell strength, and egg production based on commercial trials.

Dr. Chen's presentations will begin at 9:30 a.m. EST on January 24 in room B315. Click the button below for more information.