NOVUS Names Halchemix its new Distribution Partner for Canada

CHESTERFIELD, MO (February 20, 2024) – Intelligent nutrition company Novus International, Inc., today announced a new partnership with Halchemix Canada Inc., to provide amino acid and trace mineral products to the animal agriculture industry in Canada.

Halchemix will serve as NOVUS’ exclusive distributor for its MINTREX® Bis-Chelated Trace Minerals products and MHA® Feed Additive and will serve as sales agent for ALIMET® Feed Additive effective March 1, 2024.

NOVUS Executive Regional Sales Manager Mark Moran says the new partnership will deliver more of what NOVUS has to offer across Canada’s agriculture industry.

“Canada’s geography is expansive. An internal assessment indicated it would take extensive resources to ensure customers receive the products they want and service they deserve if we continued to work in-house,” Moran says. “Working with Halchemix will allow us to reach more poultry, swine, and dairy producers while also providing excellent customer service.”

Halchemix will manage NOVUS product sales and distribution for MINTREX® Bis-Chelated Trace Minerals and MHA® Feed Additive. The NOVUS technical services team will continue to support NOVUS customers as well as offer assessments to dairy customers through the C.O.W.S.® Program. Due to the complexity of its supply chain, Halchemix will manage the sale of ALIMET® Feed Additive but NOVUS will directly monitor its AIMS® automated supply chain management system and the methionine source will be delivered by NOVUS trucking partner, Ruan.

Founded in 1986, Halchemix facilitates inbound and outbound trucking services across all of Canada while also providing formulation and technical support for its customers.

The company’s President Lyndon Hiebert, B.Sc.Agr., says NOVUS products are a worthy addition to the robust list of high-quality feed additives Halchemix currently carries.

“I’ve observed NOVUS most of my career,” Hiebert says. “I’m excited to partner with a company that has demonstrated its commitment to the research behind its products and has a robust technical team actively evaluating the products for the new challenges and opportunities customers are experiencing.”

Moran said NOVUS intends to offer more of the products from its feed additives portfolio to customers in Canada as the regulatory process allows.

For more information on Halchemix, visit halchemix.ca or call +1 905-982-2781.