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NOVUS Hosting Broiler Breeder-Focused Event at PSA Annual Meeting

group of chicks

CHESTERFIELD, MO (July 1, 2024) – Researchers at NOVUS have been busy discovering new ways to support broiler hatchability, gut health, and sustainability. They’ll share their insights at the Poultry Science Association Annual Meeting in July.

Representatives from the leader in intelligent nutrition will host a symposium and present four abstracts during the event, July 15-18, 2024 in Louisville, Kentucky.

“In light of the hatchability challenges and ongoing complications due to avian influenza/H5N1, it made sense to continue offering actionable suggestions for the broiler breeder and broiler sectors at this year’s PSA,” says Alfred Blanch, NOVUS global poultry solutions executive manager. “But we’re also sharing valuable information about raw feedstuffs and trace minerals. The abstracts and symposium show the diversity of our research efforts, the power of collaboration and our commitment to poultry science and production.”

A Symposium on Broiler Breeder Hatchability

NOVUS will host a symposium titled, Achieving Reproductive Performance and Quality Chicks with Modern Broiler Breeders.

“The U.S. poultry industry is struggling with breeder production hatchability lower than 82% throughout the country,” says event co-chair Gabriela Cardoso, Ph.D., NOVUS poultry solution manager-NORAM. “The cause of this phenomenon is unclear so we’re bringing together a group of experts to share what they know so we can work together as an industry to improve the number of chicks hatching.”

The event, which is open to all PSA 2024 attendees, includes presentations from Henk Enting, Ph.D., of Cargill; Rick van Emous, Ph.D., of Wageningen University & Research; Felipe Kroetz Neto, Ph.D., of Aviagen; Estella Leentfaar of Hendrix Genetics and NOVUS’ Hugo Romero, Ph.D. The symposium starts at 9:00 a.m. EST on Wednesday, July 17 in Grand Ballroom A.

From Feed to Birds: Abstracts Across Production Topics

The research NOVUS will present represents the combined efforts of the poultry technical and R&D teams across the international company to support the poultry industry. Topics include antinutritional factors in soybean meal, comparisons of trace mineral sources, and how mineral sources matter concerning environmental and antibiotic-resistant bacteria concerns.

  • Use of different sources of zinc and combinations of zinc with copper and manganese in broiler chickens
    • David Torres, regional technical services lead for minerals & enzymes, looks at the impact on broiler performance, intestinal quality, and footpad health when inorganic zinc sulfates are replaced by lower levels of organic zinc and organic zinc, copper, and manganese (as MINTREX® Bis-Chelated Trace Minerals).
  • Effect of replacing inorganic Zn, Cu and Mn by chelated sources with Methionine-Hydroxy-Analogue on performance parameters and mineral excretion in broiler
    • Concerns that high levels of supplemental copper could create antibiotic-resistant bacteria as well as environmental contamination are on the rise. In his presentation, Jorge Prada Technical Services Manager-Mexico, evaluates the effect of replacing high levels of inorganic copper with significantly lower amounts of methionine hydroxy analogue chelates (MHAC as MINTREX® Cu Bis-Chelated Trace Mineral) on broilers.
  • Evaluation of trypsin inhibitor contents in different types of soybean meal from various world areas analyzed by near-infrared spectroscopy technology
    • Examining soybean meal (SBM) from around the world, Global Poultry Research Sr. Manager Frances Yan, Ph.D., and Analytical Services Manager Mike Schulz share the differences in trypsin inhibitor content among the types of SBM (full-fat, expeller, solvent extract) and commonalities in antinutritional trypsin inhibitor of different SBM types from certain regions.
  • A Review of Mineral Recommendations in Broiler Breeders
    • Hugo Romero-Sanchez, Ph.D., looks at advancements in trace mineral transporters and their role in broiler breeder nutrition. He evaluates the dietary supplementation recommendations of minerals from various organizations that reflect practical conditions in different regions.

Along with demonstrating NOVUS’ commitment to research, Blanch said the activities at PSA 2024 show the company’s partnership with customers to help animals meet their full potential.

“What this new research really represents is what our customers want to know,” says Cardoso. “If we’re not working on innovating new products or services, we’re talking to customers about their concerns and looking at how we can positively affect those issues so they can meet their goals.”

NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio for poultry customers includes bis-chelated organic trace minerals, methionine, organic acids, enzymes, and essential oils, along with a network of experts worldwide to provide guidance on management best practices.

For a full schedule of NOVUS at PSA 2024, visit