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NOVUS Dairy Technical Services Manager Helping European Dairy Industry Meet Goals

Dr. habil. Edwin Westreicher

BRUSSELS, BELGIUM (27 November 2023) – Edwin Westreicher, Dr. sc. agr., is lending his expertise to dairy farmers and nutritionists as NOVUS’ dairy technical services manager for Europe. The intelligent nutrition company added Dr. Westreicher to the Europe team to help optimize herd efficiency, ensuring the more sustainable production of milk and milk components. 

“Profitability is the goal of any dairy farmer,” Dr. Westreicher says. “NOVUS feed solutions and technical services support optimizing feed efficiency and increasing milk production while also prioritizing environmental and financial sustainability.” 

At NOVUS Dr. Westreicher works with compound and mineral feed manufacturers, nutritionists, and dairy farmers to determine the best management practices and nutritional solutions to support their herd productivity and meet operational and financial goals. He also works as a link between the company’s R&D group and global strategic marketing team and provides vital training for the commercial teams.  

Growing up on a cattle farm, Dr. Westreicher has a lifetime of experience in the animal agriculture industry which includes serving as a senior researcher in ruminant nutrition at Schothorst Feed Research in the Netherlands. He has also consulted feed mill companies on feed formulations.  

“Edwin brings a unique perspective to our team,” says NOVUS Global Ruminant Technology Lead Heather Tucker, Ph.D. “He has a history of conducting well-respected research aimed at supporting the needs of the European dairy industry. We work together, utilizing that experience and perspective, to build strong trials that can help the European dairy industry while also demonstrating the value NOVUS solutions can provide to the market.” 

NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, organic acids, essential oils, liquid and dry methionine, as well as a network of experts around the world to provide guidance on management best practices.  

To connect with Dr. Westreicher, visit and click Contact Us.