NOVUS Strengthens Poultry Expertise in India
Bangalore, India (October 21, 2026) – As India’s poultry industry continues to evolve, producers, nutritionists and feed manufacturers face increasing pressure to balance feed costs, maintain flock health and achieve consistent production performance. Meeting these challenges requires more than innovative nutrition solutions. It requires experienced professionals who understand local production conditions and customer needs.
NOVUS strengthened its commitment to India’s poultry industry recently with the addition of three experts in animal nutrition, technical services and customer partnerships. Combining local market expertise with global scientific knowledge, these experts work alongside customers to identify practical, science-based nutritional solutions tailored to their operations.
Dr. Neha Karmakar, technical services manager for poultry in South India, offers experience in feed formulation, research trials and gut health assessment. She previously served as an assistant professor in animal nutrition at Sri Vrundavan Polytechnic in Animal Husbandry affiliated with Kamdhenu University and worked for Suguna Foods. At NOVUS she supports nutritionists and producers in developing practical feeding strategies.
“Feed formulation is about more than meeting nutritional requirements. It’s about understanding how ingredients, gut health and management work together to support bird performance,” Dr. Neha said.
Gopu Anil Reddy, sales manager serving Andhra Pradesh and Telangana, brings experience from Trouw Nutrition India. His background combines technical product knowledge, market analysis and customer relationship management.
“Indian poultry producers and feed manufacturers are constantly balancing nutrition costs with performance expectations,” Gopu said. “My role is to understand their individual challenges and connect them with practical, science-based nutritional solutions that support their business goals.”
In East India, Santu Nandy joins as sales manager, bringing previous experience with AB Vista and established relationships with poultry integrators, consultants and producers.
“Quality and price are two important considerations for poultry customers in East India,” Santu said. “Building strong relationships allows us to understand their priorities and work together to identify solutions that deliver meaningful value.”
Together, these specialists strengthen NOVUS’ ability to combine local market knowledge with global scientific expertise, supporting feed efficiency, nutritional strategies and sustainable poultry production.
Dr. Manish Kumar Singh, NOVUS regional sales director for India, said these newest team members reflect the company’s long-term commitment to its customers.
“India’s poultry industry has tremendous potential, and its producers deserve partners who understand their challenges,” Dr. Manish said. “By bringing Neha, Anil and Santu into our team, we are investing in the technical expertise, regional knowledge and trusted relationships needed to support our customers’ success.”
Through experienced people, insightful perspectives and science-supported solutions, NOVUS continues working alongside India’s poultry industry to help producers achieve their goals.
