NOVUS^® Meat Quality Guide

Producing high-quality, nutritious, safe, affordable meat is the goal of every broiler producer. Unfortunately, birds can still fail to reach their growth potential, leading to downgrading, partial or full condemnation at the processing plant.  

By understanding why meat quality defects and myopathies occur and how to identify them, producers and nutritionists can take steps through management or nutrition to foster the meat quality they want to see in their flocks.  

NOVUS helps broilers reach their full potential by providing intelligent nutrition solutions and services that support bird health and performance. 

The NOVUS^® Meat Quality Guide was developed in collaboration with poultry industry experts, veterinarians, and processing professionals to show how to proactively identify and manage skin, tissue, and bone challenges that lead to condemnations, downgrading, and loss of meat quality. 

The guide includes details about the most common lesions and condemnations in broiler production. It provides possible causes for each challenge and corrective actions that can benefit meat quality. 

The poultry experts at NOVUS understand that economic losses from condemnations aren’t inevitable. With the right knowledge, tools and help, producers can help broilers reach their full potential.  

Download the free guide to better understand and support poultry meat quality.